Tag: Westwood One

Here’s Why Your Clients Need More Female Voices in Their Ad Campaigns

You and your clients probably know that women control the purse strings to many household purchases. To influence these consumers to buy a new brand or product, marketers spend huge sums developing creative ad campaigns.

Westwood One Study: Podcast Ads Shine in Driving Call-to-Action Metrics

If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.