Tag: white papers

State Of TV Media Sales: TV Station Revenues Growing, But Daily Hurdles Still Persist

New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up

Marketing Collateral to Move from White Paper to Online Video

Purchasing agents in the technology industry have long been accustomed to being educated on the latest version of a product or service before they sign on the dotted line. The industry standard for the educational process has long been the white paper. Eccolo Media, in its recent B2B Technology Collateral Survey, reports that decision makers read white papers even before they issue an RFP (request for proposal).