Earlier this summer, we reported on Brian Wieser’s projections for the political ad spending sector. Wieser anticipates a $10 billion spending level, and other research shops have provided significant details on where the money will go, especially digital video.
The out-of-home advertising market continues to be one of the few traditional media formats with a bright future. In a recent post, citing Brian Wieser’s ad industry projections, we reported that there is no format that will disintermediate the OOH market in the way that the TV and print sectors have experienced.
Brian Wieser, media analyst at Pivotal, is out with another revised forecast for 2017 ad sales. He now expects the year to end with a 4.1% increase.