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Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.
Tag: Wieser
Digital Video to be Media Star in 2020 Campaign Ad Spending
Earlier this summer, we reported on Brian Wieser’s projections for the political ad spending sector. Wieser anticipates a $10 billion spending level, and other research shops have provided significant details on where the money will go, especially digital video.
OOH Advertising Sector To Experience Strong Gains in 2020
The out-of-home advertising market continues to be one of the few traditional media formats with a bright future. In a recent post, citing Brian Wieser’s ad industry projections, we reported that there is no format that will disintermediate the OOH market in the way that the TV and print sectors have experienced.
Political Campaigns Could Drive $10 Billion in Ad Spending in 2020
Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.
Pivotal Research: Ad Market to Grow 4% New Year
This week, Brian Wieser, Pivotal Research, revised his earlier projections for 2018 ad spending. The market looks stronger than it did earlier this year.
Marketers to Re-evaluate Facebook Ad Spending in 2018
Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.
Ad Market Increase Likely to be 4.1% for 2017
Brian Wieser, media analyst at Pivotal, is out with another revised forecast for 2017 ad sales. He now expects the year to end with a 4.1% increase.
