Tag: wine

Millennials are Increasingly Open to Buying Beer in New Retail Environments

"The mar­ket hears about frag­men­ta­tion quite a bit, but its effects can’t be underestimated—even in cat­e­gories that have his­tor­i­cal­ly boast­ed clear­ly defined paths-to-purchase. Today, infor­ma­tion is every­where, choice is ram­pant, and even the most tra­di­tion­al con­sumer jour­neys are shift­ing."

U.S. Wine Winning in Restaurants, Bars

Domes­tic table wines dom­i­nate the wine scene in restau­rants, bars and oth­er on-premise loca­tions, accord­ing to a new report from Tech­nom­ic. Gen­er­at­ing $10.8 bil­lion in sales, domes­tic table wine vol­ume grew 1.2% to reach 48.1 mil­lion 9‑liter cas­es and account for 69.4% of total on-premise wine in 2012. By com­par­i­son, import­ed table wine vol­ume has been essen­tial­ly flat, accord­ing to Technomic's 2013 BarTAB report.

Beer and Wine Battle for Top Spot in Adult Beverage Market

Beer has increased its edge over wine as the favorite adult bev­er­age for U.S. con­sumers. And the over­all con­sump­tion of these bev­er­ages has increased in the past year. These shifts in the mar­ket give adver­tis­ers plen­ty of rea­son to devel­op new cam­paigns for the upcom­ing hol­i­day sea­son.

Wineries to Target Millennials

Com­mon wis­dom has long held that the most lucra­tive mar­ket for winer­ies and wine retail­ers is com­prised of old­er con­sumers who can afford expen­sive bot­tles of their favorite vari­etal. But new research sug­gests that mar­keters should rethink their assump­tions. It turns out that a sig­nif­i­cant num­ber of Mil­len­ni­als are reg­u­lar wine drinkers

Wine Merchants to Target Best Customers with Low Prices and Magazine and Internet Placements

After enjoy­ing robust growth rates for many years, wine pro­duc­ers and retail­ers have been strug­gling to regain momen­tum since the reces­sion upend­ed the econ­o­my. Mer­chants in this sec­tor can opti­mize their per­for­mance by iden­ti­fy­ing and tar­get­ing the prop­er con­sumer groups. Pro­mot­ing the bev­er­age through the chan­nels with the high­est cus­tomer loy­al­ty can also make a dif­fer­ence.

Wine Retailers to Promote Tasting Events to Boost Sales

Con­sumers may be feel­ing a lit­tle bet­ter about the econ­o­my, but they haven’t returned to the free-spending ways that marked the boom years. For wine retail­ers, the new eco­nom­ic real­i­ty has meant stock­ing more inven­to­ry in the $10-$20 a bot­tle range. Near­ly 6 in 10 wine mer­chants report that con­sumers have cut back their wine bud­get. But cre­ative mar­ket­ing tac­tics can help to boost sales.

Wine Sales and Consumption Predicted to Soar

Wine is quick­ly becom­ing a favorite bev­er­age of choice for con­sumers as I not­ed in a blog post last month. For the first time ever, the num­ber of con­sumers who pre­fer wine, 35%, is approach­ing the num­ber who pre­fer beer, 36%. This shift in con­sumer pref­er­ences has big impli­ca­tions for mar­keters.

Wine Marketers to Target A Growing Audience

For decades, beer has been the top sell­ing adult bev­er­age, by vol­ume, in the U.S. But wine has been steadi­ly grow­ing as a favorite drink and now enjoys a mar­ket posi­tion that threat­ens beer. In addi­tion, younger drinkers are increas­ing­ly turn­ing to wine, a sit­u­a­tion that could threat­en the future of beer. This trend is almost guar­an­teed to gen­er­ate new mar­ket­ing cam­paigns.

Consumers Frequently Drink Wine During the Holiday Season

This hol­i­day sea­son con­sumers are sure to be lift­ing their glass­es with­out guilt as Mintel research found that 85% of imbibers believe drink­ing wine in mod­er­a­tion can be good for your over­all health. Con­sumers are also more like­ly to drink wine dur­ing the hol­i­day sea­son. Sixty-six per­cent of wine drinkers say they fre­quent­ly drink wine on hol­i­days and spe­cial occa­sions at home, com­pared to 22% who say they fre­quent­ly drink wine at bars and 18% who say they drink wine at restau­rants with­out a meal. “Wine con­sump­tion increas­es around the hol­i­days, as does the aver­age amount spent on a bot­tle,” adds Gari­ma Goel Lal, senior ana­lyst at Mintel. “The aver­age amount spent for a spe­cial occa­sion or hol­i­day par­ty is about $26.71 per bot­tle, but the spend­ing drops by rough­ly $4 per bot­tle when wine con­sumers drink wine at a restau­rant or night­club.”