Tag: wireless phone trends

Working Moms an Attractive Target for Mobile Marketers

Working Moms — those who are employed full time and have one or more children in the household — are among the country's highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly, according to new research by Scarborough Research. Marketers of cellular products have a particularly important consumer target in the Working Mom. Not only is this group sizable accounting for nine percent of the U.S. adult population (21.6 million adults) and 11% of all cellular users — but they also are more likely to utilize certain cellular features such as texting and downloading. Further, Working Moms are 14% more likely than other cellular users to plan to switch wireless carriers during the next year, which suggests that providers need to further establish brand loyalty within this group.

Wireless Phone Trends Mean Opportunity

f the rapid growth rate for mobile phone purchases in the US has leveled off, manufacturers and wireless operators can continue to boost profit by marketing to the latest trends. Reports by both J.D. Power and Associates and the New York Times indicate the following: