Messages of Value, Low Price Resonate Across Generations

Marketers to Target Women and SMB Owners with Online Ads

Grocery Stores Continue to Market to Women

Women Underestimate Their Need for Sufficient Life Insurance

More Hotels to Market to Women Business Travelers

Marketers to Target Affluent Women Without Children

Women Age 18–24 More Receptive to Online Ads

Women Flock To Private Grocery Brands, Yet Remain Unsure Which Retailer Sells Which Brands

Anti-​Aging is Key Motivator for Purchase of Women's Skincare Products

More Marketers to Reach Female Audiences via Sports Programs

Women Want Marketers to Understand Them; Marketers’ Blog Outreach Efforts Must Be a Good Fit

When It Comes To Leisure Time, Genders Go Separate Ways