DSW kicked off its new DSW VIP loyalty program by collecting insights into the relationship between women and shoes through a survey taken by its loyal membership. Results from the March 2018 survey, completed by 4,383 of DSW’s female loyalty members, reveals how closely their feelings about shoe shopping align with the perks of DSW VIP.
Tag: women’s accessories
U.S. online sales for women’s accessories grew 7%, to 7.1 billion, in the 12 months ending March 2014, according to The NPD Group. While website purchases represented only 19% of the total $37.4 billion women’s accessories market, the performance of online sales was a bright spot for the industry, which remained flat during the same period. Three out of the seven accessories categories experienced double-digit dollar sales gains online during the period.