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"Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra ‘is sexy’ is much less important, ranking eighth on the list of purchase influencers."
Tag: women's clothing shoppers
Retailers to Promote the Comfort of Their Clothes
"Total U.S. apparel spending will continue to dip in 2019, but a rebound will follow in 2021, according to The Future of Apparel, a new report from The NPD Group forecasting growth and declines across key apparel categories. Sweats, swimwear, sleepwear, and dresses are forecast to be the primary sources of industry growth over the next two years."
Retailers to Promote Their Smart Shoe Offerings to Women
Allied Market Research recently published a report, titled, "Smart Shoes Market by Product Type (Smart Walking Shoes, Smart Running Shoes and Smart Sports Shoes), End User (Men and Women), and Distribution Channel (Supermarket/Hypermarket, Specialty Store and Online Store): Global Opportunity Analysis and Industry Forecast, 2019–2026." According to the report, the global smart shoe market was pegged at $115.3 million in 2018 and is anticipated to garner $223.4 million by 2026, registering a CAGR of 9.1% from 2019 to 2026.
Women Are Flocking to Off-Price, Specialty Retailers for Jeans
"Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall."
80% of Managers Agree that an Employee’s Wardrobe Can Affect Their Promotion Opportunities
Climbing the corporate ladder requires the right gear, new research from staffing firm OfficeTeam suggests. The majority of professionals (86%) and managers (80%) surveyed said clothing choices affect someone's chances of being promoted.
Women’s Clothing Stores Targeting Fashionistas of All Ages
An A.T. Kearney and NPD study points retailers toward new ways to connect with different customer segments. Retailers and apparel brands should target customers on multiple channels because age isn't everything.
Social Media Influences 1/3 of Women's Clothing Shoppers
Over a third of U.S. Millennial women say social media is a top influencer for clothing purchases. With social media usage and online shopping becoming more commonplace across generations, womenÛªs clothing retailers are encountering widespread changes in the way they communicate with consumers.
