“Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall.”
Tag: women’s clothing shoppers
80% of Managers Agree that an Employee’s Wardrobe Can Affect Their Promotion Opportunities
Climbing the corporate ladder requires the right gear, new research from staffing firm OfficeTeam suggests. The majority of professionals (86%) and managers (80%) surveyed said clothing choices affect someone’s chances of being promoted.
Women’s Clothing Stores Targeting Fashionistas of All Ages
An A.T. Kearney and NPD study points retailers toward new ways to connect with different customer segments. Retailers and apparel brands should target customers on multiple channels because age isn’t everything.
Social Media Influences 1/3 of Women’s Clothing Shoppers
Over a third of U.S. Millennial women say social media is a top influencer for clothing purchases. With social media usage and online shopping becoming more commonplace across generations, womenÛªs clothing retailers are encountering widespread changes in the way they communicate with consumers.
