“Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall.”
Tag: women’s clothing shoppers
Climbing the corporate ladder requires the right gear, new research from staffing firm OfficeTeam suggests. The majority of professionals (86%) and managers (80%) surveyed said clothing choices affect someone’s chances of being promoted.
An A.T. Kearney and NPD study points retailers toward new ways to connect with different customer segments. Retailers and apparel brands should target customers on multiple channels because age isn’t everything.