“Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall.”
Tag: women’s fashion
According to The NPD Group, Inc., the U.S. apparel market while still in negative territory for 2009 is showing some signs of life. In the fourth quarter of 2009, the women’s market slowed its decline and bucked the total apparel trend with only a 3% decline in that quarter. While still not positive growth, it is a sign that momentum is shifting. There are some important apparel categories that performed well in 2009. Those are: jeans +3.5%, dresses +2.3%, bras +1.1%, tights +2.4%, and men’s underwear tops +11%.
According to a new Mintel survey on women’s attitudes towards work attire, women turn to shoes and dress boots over other types of accessories. In fact, more than three in five (64%) told Mintel they rely on footwear to complete or change the look of their work clothes. Younger women are most likely to say they put their best foot forward at work with purposefully chosen shoes and dress boots. These younger women are also most likely to wear one pair of shoes into the office, then change into something more stylish at work (44% of 18-34 year-old women versus less than a third of women 35 and up).