DSW kicked off its new DSW VIP loyalty program by collecting insights into the relationship between women and shoes through a survey taken by its loyal membership. Results from the March 2018 survey, completed by 4,383 of DSW's female loyalty members, reveals how closely their feelings about shoe shopping align with the perks of DSW VIP.
Tag: women's footwear
Although U.S. women’s footwear growth has been somewhat subdued during the past two years, there have been considerable changes in the brand landscape, attributed to the fact that women are more concerned not only with comfort and quality, but style over brand when shopping for footwear, according to Women’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.
The U.S. total footwear, which includes athletic and fashion footwear markets, grew 3% in 2012 with total dollar sales of 54 billion. The growth of dollar sales in the women’s footwear market led the way with an increase of 4%. The women’s footwear market continues to be a huge growth opportunity for brands and retailers.