Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.
TV media companies have a lot at stake when it comes to understanding their audiences. Convincing people to watch their programs and discuss the content with friends and family members can increase audience size and improve media company standing with advertisers. New research is shedding light on exactly how people are sharing their thoughts about TV programming these days.
The latest surveys and studies would have us believe that product recommendations are only happening in the online universe. Yet 4 in 10 consumers have shared advice or information from an online source in an in-person setting. According to a Synovate release, men (42.5%) are slightly more likely than women (39.3%) to participate in off-line information sharing.
Traditional forms of marketing may be struggling this year, but spending on the word-of-mouth (WoM) channel should rise 10.2% in 2009. That’s the prediction from PQ Media. According to PQ Media, WoM “includes two major sectors – content & service providers and ancillary products”.