Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.
Tag: youtube watchers
Moms search on YouTube for how-to videos more than the average viewer. In fact, 81% of YouTube-watching moms watch how-to videos, compared with 75% for the average viewer. YouTube research found that 83% of moms search for parenting questions online. Of those, three in five prefer online video to answer these questions.
YouTube remains the No. 1 online video destination, according to comscore, with 159.5 million desktop viewers in December 2014. The popularity of professionally and semi-professionally produced content on YouTube channels continues to drive engagement on the platform, with VEVO ranking as the No. 1 channel.