Tag: Youtube

Free Video Ads? Yes, Please!

Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.

Empowering Small Businesses Through Social Media

According to Visual Objects, 62% of small businesses consider social an important part of marketing and 88% are planning on investing more in social media. But which ones are of the most interest to your small business clients and prospects?

Why Your Clients Should Try Sequenced Ads

Do consumers pay attention to online ads these days? After all, many viewers know that, on streaming video, they are going to have to watch the same ad up to five times during a single program.

Why Video Ads are Worth Your Client’s Money

Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

3 Easy Steps to Increasing Online Video Click-Through

Your client has just finished the perfect online video to showcase their company. One problem, the video isn’t getting as many views as the client had hoped. What’s happening and how do you fix it?

New Parents Turn to Online Communities for Support, Bartering

“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”

42% of Adults Want Their Doctor/Patient Relationship to Extend to Social Media

A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.

Do Your Clients Need Help with Social Commerce?

Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e-commerce sales.

Video is Not Only Alive, It’s Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.

How to Deliver Killer Video Campaigns

Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.

Business Social Media Trends Expected to Skyrocket in 2016

“The truth is, trends in social media change so quickly that it’s difficult to keep up — especially if you’re more concentrated on trying to run a business,” Scott Falkner writes for Inquistir.com. “To that end, here’s a few things in 2016 that you might want to keep an eye out for when it comes to social media.”

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