Do consumers pay attention to online ads these days? After all, many viewers know that, on streaming video, they are going to have to watch the same ad up to five times during a single program.
Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.
New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.
Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.
YouTube remains the No. 1 online video destination, according to comscore, with 159.5 million desktop viewers in December 2014. The popularity of professionally and semi-professionally produced content on YouTube channels continues to drive engagement on the platform, with VEVO ranking as the No. 1 channel.
Earlier this fall, Variety reported that box office ticket sales were 15% lower this summer when compared to 2013. Experts can’t agree if the problem is linked to a shortage of exciting movies or if the general public has lost interest. Theaters should begin targeting dedicated movie goers to increase sales. Google reports that specific types of media influence what people ultimately go to see.