At the end of last year, Zenith analysts predicted a 4.0% increase in the global advertising market. The revision released this year now calls for a 4.7% growth rate in total global advertising.
There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.
Consumers are ready to splurge on luxury items this year. Here’s what your clients need to know about advertising these products.