Technology Firms To Increase Marketing Budgets

Technology firms, perhaps sensing an end to the recession, are beginning to increase ad spending. Many of these companies have new products and services to tout. And a recent Wall Street Journal article notes that the increase in advertising is designed to win new customers in a tough market.1208414__1

Here’s a short summary of  ad campaigns that are being launched:

  • Google:  The new ad campaign is designed to promote Gmail and Google  Docs.
  • Juniper:  The company is spending money on a branding campaign.
  • Cisco Systems: The company is generating buzz about its small business product line.
  • Microsoft: The company is spending $300 million on the Windows 7 operating system promotion.

Industry watchers point out that tech companies, on average, cut marketing budgets by 8.3% in 2009. However, they point to a turnaround for 2010.  IDC, in particular, expects to see marketing spending increase by 3.5% in 2010 for this sector. In addition, tech companies are turning to a variety of media for their promotions. The Wall Street Journal article notes companies areusing newspapers, magazines, billboards, and online.

[Source: Worthen, Ben and Vascellaro, Jessica. “Tech Firms Make Bet With Ad Blitz,” Wall Street Journal, 10.28.09]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.