Corporate gift giving has extended beyond the traditional December holidays, and many companies have adjusted their schedule to send a little something to clients for Thanksgiving. If your agency is considering giving Turkey-Day thank yous to clients, here are a couple of tips to keep in mind, courtesy of direct retailer 1–800-Bakery.com:
- Be creative — Even if it is a small gift, seek out something that shows some thought was put into the selection. Whether it's slick personalization or unique packaging, the point is to make the client feel like they are special and not just a name on the mailing list.
- Shop early — Part of the reason many businesses prefer Thanksgiving-season giving is that the gift won't get lost among the hustle and bustle of December. It makes sense, then, to beat the holiday shopping rush and have first pick among products (and lower prices).
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