The Media Seller's Guide to Cyber Week 2020
This holiday shopping season will be different than any other.
Are you ready?
Consumers won’t be in the stores on Thanksgiving, as a growing number of retailers are giving employees the day off. And Black Friday may not draw the in-store crowds it has in the past because large numbers of consumers aren’t comfortable shopping in that environment due to COVID-19.
Despite those challenges, we’re here to tell you that your clients can compete for their share of online spending. Our AudienceSCAN research shows that 32% of U.S. adults are Cyber Monday Shoppers. They won’t just be buying from the likes of Amazon and Walmart, but to win their shopping budget, marketers must be in the right place, at the right time, with the right products, using the right offers and media.
Learn why it's imperative to help your local accounts "sell everywhere" this holiday season with both traditional and digital marketing efforts and get tips on where to focus.
Fill out this short form to download our Cyber Week 2020 white paper now!
Latest posts by C. Lee Smith (see all)
- Manage Smarter 139 — Wayne Mullins: Marketing Amid the COVID-19 Pandemic — September 13, 2020
- Manage Smarter 138 — Kathlyn Hendricks: Fear During Crisis and How To Combat its Four Levels — September 7, 2020
- The Media Seller's Guide to Cyber Week 2020 — August 21, 2020
- On-Demand Webinar: Selling Digital Marketing Services to Local Businesses — August 4, 2020
- Get a Free Chapter of C. Lee Smith's New Book "SalesCred" — July 27, 2020
Scientifically-selected coaching questions for every rep based on their greatest areas of need. Coach Smarter with SalesFuel COACH!LEARN MORE
C. Lee Smith's first book is a great guide for sales managers, as well as recruiters, who need to identify high-performers (and toxic troublemakers) during their hiring process.BUY IT NOW!
Discover High-potentials. Avoid Toxic Troublemakers.
Don't waste time interviewing misfits. Make your next hire your best hire with SalesFuel HIRE!
Get the latest research and insights from SalesFuel on sales management, coaching, hiring and credibility building - delivered free to your inbox every Saturday morning.SIGN UP NOW!