This holiday shopping season will be different than any other.
Are you ready?
Consumers won’t be in the stores on Thanksgiving, as a growing number of retailers are giving employees the day off. And Black Friday may not draw the in-store crowds it has in the past because large numbers of consumers aren’t comfortable shopping in that environment due to COVID-19.
Despite those challenges, we’re here to tell you that your clients can compete for their share of online spending. Our AudienceSCAN research shows that 32% of U.S. adults are Cyber Monday Shoppers. They won’t just be buying from the likes of Amazon and Walmart, but to win their shopping budget, marketers must be in the right place, at the right time, with the right products, using the right offers and media.
Learn why it's imperative to help your local accounts "sell everywhere" this holiday season with both traditional and digital marketing efforts and get tips on where to focus.