The Next Best Thing to Being There

Corporate America may be clipping the wings of business travelers but companies must stay in touch with clients, user groups and partners or risk losing market share to competitors. A recent article in BtoBOnline  notes that many companies are turning to virtual events to partially take the place of the in-​person experience.

And virtual events are no longer just about webinars. New product offerings from companies such as 6Connex allow users to design a virtual trade show or online conference. Tools with multiple language capability are increasingly important to companies with international offices.

These updated offerings have expanded the audience base beyond traditional businesses. New users are finding ways to reach constituents with the improved technology. For example, even educational institutions  are using virtual tools to participate in online college fairs.

While industry participants agree that virtual events will never replace the need for face to face interaction, the market for these products and services is growing. Has your agency approached vendors in this industry and discussed an online b‑to‑b campaign?

[Sources: Software enhances communications at virtual events, ThomasNet, 3.9.09; Woolard, Charlotte. "Economy drives interest in more complex virtual events," BtoBOnline, 3.9.09; Rizoli, Jay, Virtual event companies gaining traction.. MassHighTech]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.