There’s a Growing Adoption Rate for In-​store Health Clinics

In-​store health clinics are a category of walk-​in clinics, which are located in supermarkets, retail stores and pharmacies. These health clinics provide medical care to patients with minor uncomplicated illnesses (e.g. cold, fever and others) and provide preventive medical care services (e.g. immunization, diagnostics and others).

Some of the areas of medical services provided by the in-​store health clinics are as follows:

-Treatment for illnesses (flu, cold, dehydration, fever, cough and others)
‑Treatment for injuries (abrasions, muscle injuries, wound care and others)
‑Diagnostic services
‑Occupational health care
‑Lab tests (urinalysis, pregnancy, blood glucose, complete metabolic panel and others)
‑Physical examination

Geographically, North America followed by Europe accounts for the largest market share of in-​store health clinics owing to the high awareness and adoption rate for retail clinics. Moreover, high incidence of urinary tract infection in women has further propelled the popularity of in-​store health clinics.

In-​store medical clinics are popular with parents. The latest AudienceSCAN survey found 23.4% of patients have children aged 6–9, and another 23.4% have kids aged 13–17.

Various research articles suggest that, each year in the U.S. more than 1 million women are admitted to hospitals due to urinary tract infections and associated complications. This huge population seeking medical care is driving the growth of in-​store health clinics in the overall North American region. Moreover, according to Centers for Disease Control and Prevention, in 2012, approximately 18 million adults in the U.S. were suffering from asthma. Thus, this high incidence of asthma has driven the demand for in-​store retail clinics.

In-​store clinics can target asthma and UTI patients specifically in commercials. The AudienceSCAN survey revealed 41% of In-​Store Medical Clinic Patients took action after watching TV commercials in the past month.

The global in-​store health clinics are experiencing admirable growth due to the increasing patient preference for convenient health care facility with multiple services. The major factors contributing to the growth of the in-​store health clinics market are increasing incidence rate of communicable diseases and increasing shortage of primary care physicians.

At present, retail health clinics or in-​store health clinics are most suitable for people with simple and acute health conditions such as a urinary tract infection or respiratory complications. Moreover, to diminish their cost of transportation and hospital-​related health care expenses patients mostly prefer to visit in-​store health clinics rather than hospitals or nursing homes.

This growing adoption rate for affordable and convenient in-​store health clinics is alternatively boosting the growth of in-​store health clinics globally. Moreover, nowadays in-​store health clinics are also managing chronic medical conditions such as high cholesterol, hypertension and asthma.

Local in-​store clinics can promote their services and expertise through newspaper (print, online, mobile or tablet) advertising. According to AudienceSCAN research, 69% of In-​Store Medical Clinic Patients took action after seeing them in the past year.

For instance, Take Care Clinics (Walgreens) are providing medical services to patients with various aforementioned chronic medical conditions. However, many patients still question the quality of care that is being provided by in-​store health clinics and they just prefer to get primary medical care from a primary care physician; alternatively, which can impede the overall growth of the global in-​store health clinics market.

The global in-​store health clinics market is a highly fragmented market due to the involvement of many established and emerging players. The major players involved with the operations of in-​store health clinics are AFC Doctors Express, Concentra, Inc., Doctors Care, FastMed Urgent Care, MinuteClinic (CVS), NEXtCARE, Physicians Urgent Care, Target Brands, Inc., The Little Clinic, U.S. HealthWorks, Inc., Urgent Care MSO, LLC, Walgreen Co.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.