TripAdvisor recently announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76% said they share travel experiences via social networks.
Forty-two percent use social channels for travel planning while 40% do so for travel inspiration. Sixty-four percent most often refer to a travel research site such as TripAdvisor for travel inspiration.
WHAT TRAVELERS SHARE
Photo sharing is the most popular pursuit for those using social channels, as 91% of respondents are posting photos of their vacations. Fifty-seven percent post status updates, and 34% use "check-ins" while traveling.
During a trip, travelers most often "check-in" when arriving at their hotel (27%), a landmark/attraction (25%), or a restaurant (19%).
WHEN TRAVELERS SHARE
Sharing trip details is popular on the road and at home. While 39% usually share travel experiences on social channels following their trip, 52% said they share trip details both while traveling and after returning home.
Despite the popularity of social channels, a scrapbook or photo album remains the most popular choice for documenting extended trips, according to 49%.
WHY TRAVELERS SHARE
The primary reason travelers share their trip experiences on social networks is to update friends and family on their whereabouts, according to 36% and 27% noted the fun to share all their exciting photos and news. Thirty-seven percent think social networks have made travel planning easier.
HOW TRAVELERS SHARE CONTENT ON TRIPADVISOR
- TripAdvisor recently reached the milestone of 75 million reviews and opinions
- Travelers share more than 50 contributions on TripAdvisor every minute
- TripAdvisor features more than 11 million traveler photos
- One in four reviews submitted each day on TripAdvisor are written by a Facbeook-connected user
- Millions of reviews and ratings are shared between friends on TripAdvisor
"It's clear that travelers have a passion for sharing their vacation experiences through social networks both during and after their trips," says Adam Medros, vice president of global product for TripAdvisor. "With engaging social tools, apps and a network of Facebook friends available on TripAdvisor, we're excited to see the trend continue of more travelers sharing and tapping into their wisdom of friends."[Source: Social Media survey conducted by TripAdvisor. TripAdvisor. 20 Sept. 2012. Web. 22 Sept. 2012.]