SALESFUEL TODAY

Top Spa and Wellness Trends to Impact Consumers in 2014

by | 4 minute read

Spafind­er Well­ness 365 recent­ly released its 11th annu­al trends report of the top 10 spa and well­ness trends that will impact the hos­pi­tal­i­ty, spa and well­ness indus­try, as well as con­sumers, in 2014.  Spa

"This is a land­mark year for con­sumers and the indus­try, as well­ness takes on new dimen­sions and becomes a key ingre­di­ent in trav­el and tech­nol­o­gy; spas help peo­ple face life chal­lenges; and new fit­ness and beau­ty trends help us all be health­i­er," shares Susie Ellis, pres­i­dent of Spafind­er Well­ness, Inc. "This year's trends report encom­pass­es our brand mis­sion, inspir­ing peo­ple to lead their best life 365 days a year."

TOP SPA AND WELLNESS TRENDS FOR 2014:

1. HEALTHY HOTELS 2.0
In 2013, we explored how many hotels were on a health kick re-brand­ing around well­ness. In 2014 "Healthy Hotels" becomes a mega­trend ful­fill­ing the pro­found human need for restora­tive trav­el and help­ing peo­ple stay well on the road. Look for hotels to move from healthy as a mar­ket­ing dif­fer­en­tia­tor to deep­er, more mul­ti-faceted, inspired and com­pre­hen­sive pro­gram­ming.

2. WIRED WELLNESS
For some, con­nect­ing the words "wired and well­ness" is coun­ter­in­tu­itive, espe­cial­ly as we are teth­ered to mobile phones, com­put­ers and tablets every wak­ing minute. It turns out we can actu­al­ly turn our wired lives into a well­ness tool. Today there are hun­dreds of fit­ness apps out there to help you get in shape, get healthy and keep your fit­ness goals on track.

3. HOT SPRINGS HEAT UP
Bathing in hot springs may be the old­est "spa" expe­ri­ence in the world, even pre­dat­ing Roman times, but it is also incred­i­bly on trend in 2014. There has nev­er been a hot­ter moment for ther­mal springs, with more and more peo­ple seek­ing out this afford­able, social, ben­e­fi­cial and nat­ur­al ther­a­peu­tic spa expe­ri­ence. With hot springs exist­ing in vir­tu­al­ly every cor­ner of the world, gov­ern­ments and devel­op­ers alike have tak­en notice and are fund­ing hun­dreds of new, excit­ing projects around the globe.

4. SUSPENDING GRAVITY
A dis­tinct "sus­pend­ing grav­i­ty" or "float­ing" trend is ris­ing as peo­ple have an increased psy­cho­log­i­cal and phys­i­cal desire to dis­con­nect from our hyper-con­nect­ed soci­ety. We are see­ing more weight­less stress—and mind-melt­ing flota­tion tanks, cham­bers and pools at spas. On the fit­ness front, there is a glob­al craze for aer­i­al and anti-grav­i­ty class­es and yoga, along with new equip­ment like anti-grav­i­ty tread­mills.

5. FEROCIOUS FITNESS
Fero­cious fit­ness is on the rise, led by peo­ple who seri­ous­ly train for com­pe­ti­tions or want to estab­lish their own per­son­al best, often with high-inten­si­ty inter­val train­ing with short­er time­frames. Fit­ness has also become a major ingre­di­ent in peo­ples' social lives, and a key fac­tor is fun. Dis­cov­ery of the pure plea­sure of fin­ish­ing a marathon or the hap­pi­ness-high of a spin class are help­ing to fuel fero­cious fit­ness in the year ahead.

6. "NATURAL" BEAUTY MEETS SOCIAL MEDIA
With the grow­ing pop­u­lar­i­ty of social media and "self­ies," peo­ple are expect­ed to look their best 24/7, with­out the ben­e­fit of make­up and blowouts—which means we may final­ly be leav­ing the era of faux beau­ty. In 2014, a new clean-beau­ty era takes shape focus­ing on the nat­ur­al and intro­duc­ing a high-tech, low-risk beau­ty. Spas will remain the torch­bear­ers with organ­ic prod­ucts, sci­ence and tech­nol­o­gy inter­sect­ing to deliv­er min­i­mal down­time results that are seem­ing­ly pro­duced by nature.

7. AROMATHERAPY: SCENT WITH INTENT
As aro­mather­a­py plays a greater role in the treat­ment of phys­i­cal and men­tal issues, spas have been moti­vat­ed to reimag­ine their approach to craft aro­mather­a­pies with intend­ed effects. Spas are now mov­ing away from the gener­i­cal­ly pleas­ant treat­ments and work­ing in tan­dem with botanists and dig­i­tal tech­nol­o­gy to improve effec­tive­ness.

8. WELLNESS RETREATS RISE…& URBANIZE
Look for excit­ing move­ment on the des­ti­na­tion spa front, where per­son­al­ized, immer­sive well­ness pro­gram­ming is the DNA, and life trans­for­ma­tions are the goal. A dis­tinct sub-trend is also emerg­ing: the urban-close well­ness retreat. More des­ti­na­tion spas will be reach­able by car and train, which is a pos­i­tive devel­op­ment giv­en the unprece­dent­ed urban­iza­tion of the world's pop­u­la­tion.

9. DEATH & SPAS: THRIVING DURING LIFE'S TRANSITIONS
When we think of spas, get­ting health­i­er, being pam­pered and look­ing our best comes to mind. As baby boomers, the group that has been the largest spa-going demo­graph­ic for decades, start think­ing seri­ous­ly about aging and death, we are see­ing spas of all kinds help clients tack­le the changes, chal­lenges and choic­es that come with dying. Spas are also help­ing peo­ple address oth­er life chal­lenges like divorce, ill­ness, job loss and more.

10. TOP 10 SURPRISING SPA & WELLNESS DESTINATIONS
When one thinks spa or well­ness vaca­tion, Italy, Thai­land and Turks and Caicos are pop­u­lar loca­tions. Now savvy spa-goers and well­ness seek­ers are search­ing for more exot­ic des­ti­na­tions and indige­nous expe­ri­ences to stamp on their spa pass­ports. In 2014, look for an emer­gence of new trav­el des­ti­na­tions in coun­tries like Bhutan, Ghana and Nicaragua.

[Source:  "11th Annu­al Spa Trends and Well­ness report."  Spafind­er Well­ness 365.  14 Jan. 2014.  Web.  14 Jan. 2014.]