Tout Health Benefits of Sleep to Better Sleep Seekers

Lack of sleep could be taking a serious toll on Americans' mental and physical health. Sleep centers and mattress stores can educate consumers on the ramifications of bad sleep and loss of sleep to drive traffic. Sleep deprivation has been linked to everything from chronic health conditions to barely-​there libido and strained relationships.

A recent post on pillowpicker​.com reminds consumers why getting enough sleep each night, as well as getting quality sleep consistently, can improve overall health and lessen risk of disease. Here are a few health benefits those in the sleep industry should consider promoting.

Sleep Keeps Your Heart Healthy

"The heart and vascular system work in tandem around the clock to keep your cardiovascular health in tip-​top shape. The National Institutes of Health notes that natural dips in breathing and blood pressure during our sleeping hours keeps the cardiovascular system going strong. If sleep is cut short, this needed variance in our internal systems doesn’t take place. Over time, lack of sleep can cause serious health implications."

"Encouragingly, people who sleep for at least seven hours each night reduce their risk of developing heart disease by 24-​percent, according to a Netherlands study."

The newest AudienceSCAN survey found 34.5% of Americans set personal goals to get better sleep this year. Knowing they could better their heart health as well could send them to the mattress store or sleep disorder clinic.

Sleep Boosts the Immune System

"Prone to sniffles or the flu? Getting adequate rest can keep your immune system healthy. According to WebMD, restorative sleep is key, so figuring out just how much sleep you need individually is important."

"Most adults require 7 to 9 hours for optimum overall health. Regularly getting less sleep than you need leads to sleep debt, which is difficult to make up, and often leads to chronic health conditions."

Sleep-​related retailers can reach out to Better Sleep Seekers about their health through direct mail. The latest AudienceSCAN study showed 37% of them took action after opening the ads/​coupons in their mailboxes in the past month.

Sleep Regulates Blood Sugar

"During sleep, blood sugar levels rise and fall naturally. Lack of sleep, or lack of deep sleep, impedes these natural highs and lows. The NIH reports on one study in which healthy men were asked to sleep for only four hours for six consecutive nights. Worryingly, the gents’ blood sugar and insulin levels were indistinguishable from someone developing diabetes."

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.