Tweaking the Search Engine Marketing Campaign

More than 2/3's of online marketers note that search engine marketing is the most effective tool when it comes to producing results. Over half of surveyed e‑tailers claim to link 25% of revenues to pay-​per-​click and search engine marketing. As the e‑tail world becomes increasingly crowded, are there ways to improve results?

Here's what a recent Internet Retailer survey suggests:

  • Improve diversity of key-​word and multiple-​word phrases
  • Place searched words directly on product pages
  • Increase monitoring and testing

The survey indicates that about 1/​4 of e‑tailers use digital marketing agencies to help with search campaigns.

Remind your clients that your agency excels at writing copy containing effective key-​word phrases and then help them measure results.

Read the rest of the statistics at Internet Retailer.

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith

@cleesmith

CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
Honored to present the @SalesFuel Best Use of Marketing Research Award to the students from @universityofky today.… https://t.co/xqPGilWeWh — 2 weeks ago
C. Lee Smith