More than 2/3's of online marketers note that search engine marketing is the most effective tool when it comes to producing results. Over half of surveyed e‑tailers claim to link 25% of revenues to pay-per-click and search engine marketing. As the e‑tail world becomes increasingly crowded, are there ways to improve results?
Here's what a recent Internet Retailer survey suggests:
- Improve diversity of key-word and multiple-word phrases
- Place searched words directly on product pages
- Increase monitoring and testing
The survey indicates that about 1/4 of e‑tailers use digital marketing agencies to help with search campaigns.
Remind your clients that your agency excels at writing copy containing effective key-word phrases and then help them measure results.
Read the rest of the statistics at Internet Retailer.