Paul Ruiz, of the Fresno Bee, has seen it all across his more than 30 years of sales experience. He’s used AdMall for most of his time in the industry and that was no different when he came across two local grocery stores looking for new advertising methods.
“The first business is still facing product shortages which can make it difficult to operate a grocery store,” said Ruiz. “They explained how hyper-inflation poses a challenge because they pay more and then it gets passed onto the consumers. Yet they still want to remain as the place to buy affordable, high-quality products.”
“The second store is having similar experiences with their grocery business. They still face product shortages, which can make it difficult to operate a grocery store.”
"Although I can’t fix all their problems with supply chain issues, one thing is for sure, people still need to eat every day and shopping for groceries is serious business," said Ruiz. "To help overcome price increases, we’ve promoted some of the products to be unbelievably lower than others stores. Plus, with many other tremendous offers, people race to buy, making our strategy effective. I’m sure mobile buyers check their phones often for the latest teasers.”
“Both clients also purchased digital addressable GEO-fencing products that have a ten-mile radius footprint around their stores,” said Ruiz.
The combined total sale for of these two stores was a whopping $202,000!
“As I evaluate what the key factors were in closing those sales, here are three things I conclude with,” said Ruiz. “1. Advertising Needs 2. Money 3. Trust.”
“First, they must need to advertise or promote their store’s products to continue to get repeat business and new customers. Second, they need to be able to afford the costs of advertising, and there must be a strong ROI potential. Third, and most importantly, they must be able to trust me.”
According to Ruiz, ADMall had a lot to do with gaining that trust.
“When asked how I closed the sale in a team huddle, I explained how I used AdMall’s Intelligence Report and specifically how and why the customer became more engaged instead of staying quiet during my presentation. These businesses went from prospects to clients because I shared RELevant information with them from ADMall and tied it to their revenue.”
TO READ MORE ABOUT THESE WINNERS, ALONG WITH SUBMITTING YOUR OWN STORY FOR A CHANCE AT A SELL SMARTER AWARD, PLEASE VISIT SALESFUEL.COM/SSA
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