Use New CDC Data to Improve Health Care Client Marketing

The National Cancer Institute's annual report on cancer contains plenty of encouraging news — overall incidence and death rates of cancer are declining. However, striking regional differences in the incidence and death rates of lung cancer exist. To a large extent, the disease incidence is linked to higher rates of smoking.

Here are a few summary statistics:

Men and women in Kentucky have the highest rates of lung cancer incidence and death rates.

Lung cancer incidence for women increased in Pennsylvania, Illinois, Iowa, Michigan, Minnesota, Nebraska, Kentucky, and Idaho from 1996–2005.

In 2006, 21.9% of men and 17.6% of women reported smoking. This ranged from lower rates in Western states, men at 19.1% and women at 13.6%, to highest rates in Southern states, men at 23.4% and women at 19%.

Use the statistics in this study to help your health care provider clients increase their marketing of stop smoking programs and medications just as consumers begin to think about their New Year's Resolutions.

[Source: Journal of the National Cancer Institute]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.