Veteran AE Closes $117,000 Digital Radio Campaign with the Help of AdMall's Digital Audit
BY Adam Ambro
Jake Wimberly is a senior sales consultant from Alpha Media and has been selling media for over eight years. He knew that AdMall would be the deciding factor when approaching a current radio client who was thinking of creating a digital radio campaign.
“[The client] was an existing radio client who had done some digital with our company,” said Wimberly. “[They specialize in taking care of] ankle, knee, back, or any [sports-related] injuries. The owners and decision-makers are awesome people and know the value of great marketing.”
“They were wrestling with how to get their arms around all the marketing they need to do. Being a big robust company, they struggled with where to place their ad spend, [as well as] what techniques and trends did to follow, versus just throwing money at everything on the street, so to speak.”
“I used AdMall to do a digital audit of their entire digital footprint," Wimberly explains. He found that the client was not doing SEO despite it being in the SEM plan. The marketing manager was shocked to learn about this disconnect.
“We also were able to pinpoint climbs in website traffic during their radio and digital runs with our company. They were using no other vendor during the time frame. All of this information led to the client [committing to] spending on SEO and a large digital budget moving forward.”
In the end, the sports medicine client signed Wimberly's campaign pitch of SEO, OTT and digital audio for a total of $117,240.
Wimberly also had a matter-of-fact response to those not using AdMall.
“I would highly recommend AdMall to anyone who is serious about being a seller in today's media world,” said Wimberly. “[Today], you are not just a seller; you are a consultant and a project manager. Long gone are the days of the lofty sales pitch and empty promise sales rep. If you are not serious about your craft and your clients, you are not going to be in this business long. “
“AdMall will help separate you from the field of account executives. It’s a tool that can take your customer analysis to another level. It gives you an opportunity to immediately white glove a potential account and show the decision-maker you are different from the field. You are not just a salesperson, you are a multimedia consultant.”
