As advertisers rush to present online video ads to the viewing audience, distinct strategies have evolved. Is one strategy preferred over others by consumers? MTV Networks recently sought to answer this question. The company was chiefly concerned about which ad formats “deliver for brands without compromising the user experience.”
Three popular ad video packages include:
Lower 1/3 Product Suite- Viewers see a 5 second pre-roll video and then the lower 1/3 of the screen launches additional video.
Sideloader Product Suite – Viewers see a 5 second pre-roll video and then the right side of the screen launches additional video.
30-Second Pre-Roll – Viewers see a traditional 30 second ad before their selected feature plays.
The study metrics pointed to the Lower 1/3 Product Suite as the clear winner for ad effectiveness and consumer likeability. Though the online video ad industry is still evolving, it’s never too early consider the right strategy for your company.[Source: MTV Release, 7.15.09]