Visuals to Play Key Role in Content Marketing

Do you have your content marketing material set for 2014? Is your digital strategy positioned for success? Some visionaries have predicted that content marketing will be tops this year while other experts believe that marketers without a mobile strategy will be left in the dust. 20-Captivating-Marketing-StatisticsWebDam Solutions has released its 20 Captivating Marketing Statistics in infographic form to help you visualize what’s important as  you fine tune your strategy for the upcoming year. And speaking of  visual, WebDam analysts say that content market materials should contain a healthy ratio of images to text.

Most marketers know that content marketing will be key this  year. At least 50% of enterprises already have their content strategy in place. Overall, enterprises will spend $135 billion this  year to develop new digital marketing collateral.

Content will play a role in most marketing formats. For example, WebDam analysts believe specific elements of the marketing mix will change as follows in the near future and these numbers bode well for the continued growth of content:

  • Social Media: Budgets will double in 5 years
  • Events: 67% of B2B marketers say these activities are the most effective strategy
  • Email: Adding a social share button can increase the CTR by 158%
  • PR: Over 70% of reporters now want press releases to contain images

Check out the rest of WebDam’s predictions. The analysts are emphasizing the importance of visuals this year. Do you plan to include more visuals, images and videos, in your content material in 2014?


Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.