Volume of Newly Launched Products Means Agency Opportunity

Of the 122,000 new consumer product goods introduced last year, just over 3% brought in sales exceeding $1 million. Here’s a list, ordered by category, containing the highest counts of newly introduced products in 2007:

  • Candy 4,910
  • Bread/​Baked Goods 4,056
  • Paper products 3,827
  • Snacks 3,529
  • Hair care 2,786
  • Medications/​remedies 1,762
  • Skin care prep 1,555
  • Prepared frozen foods 1,362

The new products which brought in the most revenue for last year were in the snacks and paper products category.

The flood of new products isn’t limited to the CPG industry. Check out the recent Businessweek article which highlights industries where US innovation reigns supreme.

Contact product manufacturers and packagers to determine which new products they’ll need help launching next year.

[Facts, Figures and the Future, Nielsen, April 2008] 

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.