What is a Value Proposition?


Do you really know the meaning and purpose of a value proposition? If not, you may be at a professional disadvantage and missing out on opportunities. In a video message, Sales Trainer Jill Konrath clues viewers in to what exactly a sales proposition is and what it should include to be effective.

A value proposition is a clear statement of the tangible business value that companies get from using your product or service,” she explains. “It's the outcome of using your offering – not what your offering is.”

Now that you have a clear understanding of what a value proposition is, your challenge is to successfully craft one that reveals outcomes to prospects. To help you, Konrath shares three components that are essential, which you can hear about in her video.

Jessica Helinski

Jessica Helinski

Jessica is a senior research analyst for SalesFuel focusing on selling to SMB decision makers. She also reports on sales and presentation tips for SalesFuel and Media Sales Today. Jessica is a graduate of Ohio University.