What to Avoid in 2009
Are you making a list of resolutions for the New Year? How about a “Don’t Do” list? Marc Brownstein, president of The Brownstein Group, offers his take on what agencies should avoid doing in 2009. On AdAge’s Small Agency diary, he writes that “next year promises to be uncharted waters for the whole world, so making fewer mistakes at the helm is crucial for anyone in business — especially those of us who own/lead a marketing agency.” So what does Brownstein suggest your agency avoid? He urges agencies to not enter the New Year without a worst-case scenario plan. The weak economy, decreased spending, and marketers’ anxieties should all be taken into account by agencies, and they should plan accordingly to face these issues head on. In other words, better safe than sorry! To read more of Brownstein’s list, including what he warns might “eat away at your agency’s cash flow and profits” next year, click here.