Wholesalers seek marketing expertise

Finding a retail partner to handle customer relations, marketing and sales is the key to success for many wholesalers. In the early days of  e‑commerce, many industry experts predicted that structural changes would cut the middle man from the supply chain. Instead some retailers simply expanded their reach to sell products through multiple channels.  In other cases, wholesalers have turned to the Web to sell directly to consumers. As a recent Wall Street Journal article points out, these business owners are discovering that dealing directly with consumers requires significant time and effort. In addition, these owners admit needing help to boost advertising and attract attention.

Have you considered pitching your services to manufacturers or wholesalers who may be selling directly to consumers?

[Source: Banjo, Shelly. "Wholesalers Set Up Shop Online to Tap Consumers," Wall Street Journal, 9.18.08]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.