BY Rachel Cagle
Why is outsourcing search engine optimization (SEO) so critical to businesses? Simply, says A Guide to Outsourcing SEO by Digital Marketing Depot, because search engine optimization is such a complicated process, companies will want to make sure they are getting it right.
Why Businesses Should Consider Outsourcing SEO
Search engine optimization ensures that your clients have an effective presence online. When a consumer is in need of your client’s products or services but isn’t sure where they want to buy from, they are going to turn to the internet for advice. Most American consumers will not go past the first few pages of search results. So, the closer to the top search results your clients are, the better for their visibility. If your client’s site is lost among the thousands of search results, that potential sale will likely go to one of their competitors instead.
By outsourcing search engine optimization, businesses can reap the benefits of service providers that, “have the ability to track and analyze search engine algorithm updates over time, and can even detect changes to algorithms before they’re announced,” says Digital Marketing Depot. “Good SEO vendors have vast amounts of historical data and use analytics tools to understand historical performance of specific groups or industries to track the effects of algorithm updates in real time. Keeping on top of these algorithm changes allows them to quickly adapt and best serve your clients within specific industries so your client’s rankings continually improve.”
Your client will quickly realize a huge return on investment on the money they spent outsourcing search engine optimization tasks as more consumers come to their website. And that says a lot because Digital Marketing Depot reports that small businesses spent $5.9 billion on search engine optimization in 2018. Increased traffic means more potential for sales.
Nearly all Americans regularly conduct online searches. According to AudienceSCAN, 86% of Americans are Google Searchers, 16.2% conduct searches using Bing and 3.6% use DuckDuckGo. Additionally, 28% of Americans are Sponsored Search Result Responders. Check out their AudienceSCAN profiles on AdMall by SalesFuel to learn more about just how crucial search engine optimization is for these consumers.
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