Will Blue be the New Silver?

For many years, silver has reigned supreme as the top choice for auto color. Paint manufacturer PPG routinely announces trends in consumer preferences and here’s what the experts say is the breakout for vehicle color choice in 2008:

  • Silver 20%
  • White 18%
  • Black 17%
  • Red 13%
  • Blue 12%
  • Natural 9%
  • Niche market colors 7%
  • Green 4%

Industry watchers shouldn’t count out blue, though, as consumers showed a clear preference for that hue at the most recent North American International Auto Show. Another industry trend is the blending of pure hues with more complex shading or sparkling highlights.
Read the entire article to learn how US preferences compare to the international market and keep this information in mind as you develop the visual aspects of client campaigns.

[Source: PPG release, 10.15.208]

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.