Featured in Sales & Marketing Management
Read this special report on sales credibility.
In B2B sales, the most successful business relationships rely on trust, and trust is built through honesty, transparency and credibility.
But those three words are easy to fly past. In truth, says C. Lee Smith, CEO of SalesFuel and author of SalesCred: How Buyers Qualify Sellers, these traits are not given nearly enough attention by most sales teams.
Smith is the cover story for this special edition of Sales & Marketing Management magazine focusing on sales credibility.
Table of Contents
This publication also includes tips for:
- business intelligence
- marketing Intelligence
- B2B sales
- sales communication
- personal branding
- building trust
- sales discovery
- social selling
- soft skills
- sales enablement
C. Lee Smith and SalesFuel have been recognized as industry leaders by Sales & Marketing Management magazine.