Leverage AI in Sales to
Build Credibility, Trust and Influence
Only 1 out of 4 buyers view salespeople as credible in what they say and do.
And just 42% believe AI is a reliable source of information.[1]
That's why your team needs dilligence and critical thinking when using AI in sales.
If you want to gain the upper hand with prospects,
use AI to build credibility, not damage it.
Based on decades of research and proven success by C. Lee Smith, SalesCred® empowers sales teams worldwide to responsibly use AI in sales for proving their relevance in achieving each buyer's business objectives, improving perception, building trust, and earning more referrals.
INTERNATIONAL
BESTSELLER
Read the international bestselling sales book that started it all SalesCred: How Buyers Qualify Sellers.
AI-ENHANCED
E‑LEARNING APP
SalesCred PRO is the sales enablement tool for self-paced learning on credibility and trust. It also measures the credibility of the user's personal brand and provides exclusive research augmented by AI.
C. LEE SMITH'S
AI IN SALES TRAINING
In-person or virtual workshops for responsibly using AI in sales, building credibility and executive influence — customized to your unique needs.
Use AI to build credibility, not damage it.
Hallucinations, biases, and basic inaccuracies are why 71% of customers believe human validation of AI output is important. [5]
AI is a valuable tool for improving efficiency, brainstorming, and more. However, to gain the credibility and trust needed for sales success, sales professionals must use AI responsibly and apply strong critical thinking skills.
SalesCred is not a prompt engineering class because buyers don't want AI-generated content they can generate themselves. They seek an authentic human with business acumen and emotional intelligence. SalesCred is the way forward.
Make a strong first impression… and a second and a third.
63% of B2B buyers do a search on the salesperson before they talk to you. [2]
That means you no longer get the chance to make your first impression. Google and LinkedIn do that now.
Today's buyers want more than just someone they "know, like, and trust." Attract the type of accounts you desire most by showing up as someone who knows what they're talking about and knows how to help.
Gain access to the people and information that can close sales.
It’s not just about the product you sell. It’s about how each customer perceives you.
Reach "trusted advisor" status faster by first improving your credibility first and establishing yourself as an expert that makes sense of complexity and solves high-priority problems. [3]
With SalesCred, you can serve your ideal customers in a more human-centric, less scripted way that builds their confidence in you — and gets you the access you need to close deals.
Get the respect and recognition you deserve.
There are plenty of bad salespeople out there. And their past actions have caused buyers to distrust you automatically before they get to know you.
That's one reason why 44% of millennial B2B buyers would prefer to never have to interact with a salesperson if they could avoid it. [4]
Stand apart from your competition, even if you're new to sales. Use SalesCred to improve your credibility with every prospect, so you can close more sales, delight more customers, and earn more repeat business.
Credibility isn't just important,
it's crucial in many verticals.
Every salesperson, entrepreneur and business leader needs credibility to win the trust of the people they serve.
But for salespeople in some verticals, a high degree of credibility is crucial for handling sensitive data, providing vital services, and building the long-term relationships needed to be successful:
We wrote the book on sales credibility, literally.
Founded by global sales credibility authority C. Lee Smith, SalesCred improves your professional presence, perception and power to influence high-value customers as a professional salesperson. You'll also gain access to the strategies, sales intelligence, and pre-sales strategies you need be seen an expert solutions provider in your best customer's field of business. All while leveraging AI to get to trusted advisor status faster.
Build Credibility → Earn Trust → Win Sales.
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Sources:
[1] The State of Credibility in America, SalesFuel and TeamTrait, Fall 2023
[2] The Voice of the B2B Buyer study, SalesFuel, 2023
[3] SalesCred: How Buyers Qualify Sellers, C. Lee Smith
[4] The Future of Sales, Gartner, 2022
[4] State of the AI-Connected Customer, Salesforce, 2024