Leverage AI in Sales to
Build Credibility, Trust and Influence
Only 1 out of 4 buyers view salespeople as credible in what they say and do.
And just 42% believe AI is a reliable source of information.[1]
That's why your team needs diligence and critical thinking when using AI in sales.
DIAGNOSEWe start with real-world situational judgment test built for sales producers—not pretenders. Then, TeamTrait assessments reveal who’s got the WILL to win. | |
DRIVEArmed with hard data, SalesCred drives targeted training that shuts down skill gaps, leverages the power of AI, and builds bulletproof credibility for easier closing. | |
DOMINATEThe SalesCred app empowers your reps with ongoing pre-meeting research, competitive intelligence, and exclusive shareable insights, all augmented by AI. |
SalesCred is
The Power to Be Taken Seriously™
Use AI to build credibility, not damage it.
Hallucinations, biases, and basic inaccuracies are why 71% of customers believe human validation of AI output is important. [5]
AI is a valuable tool for improving efficiency, brainstorming, and more. However, to gain the credibility and trust needed for sales success, sales professionals must use AI responsibly and apply strong critical thinking skills.
SalesCred is not a prompt engineering class because buyers don't want AI-generated content they can generate themselves. They seek an authentic human with business acumen and emotional intelligence. SalesCred is the way forward.
Make a strong first impression… and a second and a third.
63% of B2B buyers do a search on the salesperson before they talk to you. [2]
That means you no longer get the chance to make your first impression. Google and LinkedIn do that now.
Today's buyers want more than just someone they "know, like, and trust." Attract the type of accounts you desire most by showing up as someone who knows what they're talking about and knows how to help.
Gain access to the people and information that can close sales.
It’s not just about the product you sell. It’s about how each customer perceives you.
Reach "trusted advisor" status faster by first improving your credibility first and establishing yourself as an expert that makes sense of complexity and solves high-priority problems. [3]
With SalesCred, you can serve your ideal customers in a more human-centric, less scripted way that builds their confidence in you — and gets you the access you need to close deals.
Get the respect and recognition you deserve.
There are plenty of bad salespeople out there. And their past actions have caused buyers to distrust you automatically before they get to know you.
That's one reason why 44% of millennial B2B buyers would prefer to never have to interact with a salesperson if they could avoid it. [4]
Stand apart from your competition, even if you're new to sales. Use SalesCred to improve your credibility with every prospect, so you can close more sales, delight more customers, and earn more repeat business.
Credibility isn't just important,
it's crucial in many verticals.
Every salesperson, entrepreneur and business leader needs credibility to win the trust of the people they serve.
But for salespeople in some verticals, a high degree of credibility is crucial for handling sensitive data, providing vital services, and building the long-term relationships needed to be successful:
We wrote the book on sales credibility, literally.
Founded by global sales credibility authority C. Lee Smith, SalesCred improves your professional presence, perception and power to influence high-value customers as a professional salesperson. You'll also gain access to the strategies, sales intelligence, and pre-sales strategies you need be seen an expert solutions provider in your best customer's field of business. All while leveraging AI to get to trusted advisor status faster.
Build Credibility → Earn Trust → Win Sales.
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Sources:
[1] The State of Credibility in America, SalesFuel and TeamTrait, Fall 2023
[2] The Voice of the B2B Buyer study, SalesFuel, 2023
[3] SalesCred: How Buyers Qualify Sellers, C. Lee Smith
[4] The Future of Sales, Gartner, 2022
[5] State of the AI-Connected Customer, Salesforce, 2024