Improve How Buyers Perceive You
by Improving Your Mindset, Skillset and Toolset



Free Daily Insights

Sales Article Summaries
Top-​Line Buyer Behavior Research
Exclusive Credibility Content



Mindset Improvement

Personal Mindset Strategies
EQ/​Soft Skill Tips
Based on Your Psychometric Profile



Skills Building

Sales Credibility Guidance
Personalized Sales Tips
Based on Your Selling Tendencies



Social Intelligence

Analysis of Your Digital Footprint
Company Reputation
Problematic History



Pre-​Sales Intelligence

B2B Meeting Prep Reports
B2C Consumer Spending
Daily Conversation Starters



Credential Building

Sales Builder Digital Badges
Sales Credibility Certification
Sales Manager Training

Some features require subscription or in-​app purchase.

More About the SalesCred App

Most salespeople aspire to achieve the level of “trusted advisor” with their prospects and accounts. Sales credibility is the pathway to earning trust. In fact, it’s a prerequisite.

Being perceived as a credible source of knowledge that can solve problems is what gains access to top decision-​makers, sensitive business information and the leverage needed to close sales.

Every word and action taken by salespeople, at all stages of the sales process, should boost your credibility, enabling you to earn the buyer’s trust. The major problem is that most salespeople unknowingly limit their success by pushing their prospects away with the words they speak and the actions they take every day.

The old-​fashioned idea of sales is exactly backwards. When selling in the digital age, you don’t qualify the buyer – the buyer qualifies you.

Bottom line — you need to boost your sales credibility to win the accounts that can transform their business.

The SalesCred app helps sales professionals earn trust with buyers by improving your credibility, mindset, sales skills, and pre-​call research. The app is a self-​discovery tool providing customer data, conversation starters, customized strategies based on your psychographic profile, and more.

The SalesCred app for iOS and Android devices helps salespeople :
  • Discover how buyers see you before they'll see you
  • Lead conversations with Relevant Value™ and smarter questions
  • Improve your sales mindset daily
  • Be prepared for every meeting with timely and relevant pre-​sales research
  • Build credibility with each prospect using the Hierarchy of Sales Credibility
  • Stand apart from every other salesperson vying for the same business
App users can even build their credentials through the SalesCred Certification with digital badging that can be displayed on LinkedIn and social media.
  • New sales professionals looking to build best practices and overcome a lack of experience in the job
  • The top 15% of seasoned sales professionals who always want to sharpen their skills
  • Entrepreneurs who want new ways to present themselves and their company
  • Self-​employed professionals who work and sell simultaneously and seek referrals
  • Consultants whose work is directly tied to “trusted advisor” status

With the free version of the app, read daily Conversation Starters and topline results from SalesFuel’s latest, exclusive research on sales credibility. Additional functionality can be unlocked through subscription and in-​app purchases.

Overall, the SalesCred app offers the following features:

  • Free daily insights and executive summaries of human-​curated sales articles
  • Top-​line research on buyer behavior by vertical category
  • Mindset improvement tips
  • Social intelligence
  • Pre-​sales intelligence
  • Sales skill and soft skill development
  • Certification/​credential-​building badging program
  • Self-​awareness of your motivators, tendencies and work tendencies
  • Tips based on the LinkedIn profiles, social media and posted content by the companies you represent

Get personalized mindset analysis, soft skills advice and sales tips with your in-​app subscription. You can even get prospect-​specific Meeting Prep reports so you can be prepared to deliver on every sales call.

Many parts of SalesCred will become available once your profile is complete. This involves completing a series of questionnaires that will take approximately 50 minutes. When done, you will gain deep insights into your work and behavioral tendencies, your motivations, and your sales and leadership traits.

App subscribers have two training programs available to them at preferred rates.

  1. SalesCred Certification — Based on SalesCred: How Buyers Qualify Sellers by C. Lee Smith, this in-​app e‑learning course will make you an expert at building credibility with accounts and prospects using the Hierarchy of Sales Credibility. Each module includes an exercise and knowledge check. Upon completion of each module, you will receive a digital badge — a credential you can display on LinkedIn or social media.
  2. Sales Manager Training — Based on The Sales Manager's Guide to Greatness by Kevin F. Davis, this is the online sales manager training course every sales manager needs to immediately increase effectiveness and drive sales growth.

C. Lee Smith is one of the country’s foremost experts on developing high-​performing sales teams and a ground- breaking thought leader on sales credibility. He is the author of the Amazon bestseller SalesCred: How Buyers Qualify Sellers and CEO of sales research firm SalesFuel.

Lee was named one of Selling Power Magazine’s Leading Sales Consultants for 2022. He has more than 30 years of experience in sales and sales management.

A Certified Behavioral Analyst, Lee is also the creator of TeamTrait™, which uses psychometric assessments to identify high-​potential sales candidates and evaluate an organization’s current team strengths, weaknesses and job fit.

Lee is a dynamic keynote speaker, C‑Suite Network Advisor and member of the Entrepreneur Leadership Network. He is also the co-​host of the Manage Smarter™ show on Spotify, iHeart Radio and C‑Suite TV.

The app developer is SalesFuel, Inc. The development team was led by Paul Mascari.

SalesFuel was founded by C. Lee Smith in Columbus, Ohio in 1989. Sales is the revenue engine of your company. We provide the fuel.

We believe that business today must be data-​driven, adaptive, caring and consultative. It's all about intelligence — the kind of vital information you can't find on Google or LinkedIn. But it's also about knowing how to leverage that intelligence into productivity — and our team of sales, marketing and management strategists are here to guide you every step of the way.

You can contact support via the SalesCred Help + Support accessible from the app's Account Settings page. Tap on the icon or headshot on the upper right corner of the app.

SalesFuel, Inc. respects your privacy and will not share your personal information with any third-​party. Please view SalesFuel’s privacy policy for more information.

Download the free app from the Apple App Store or Google Play store today! Additional functionality is available only by in-​app purchase.