API

Comprehensive background profiles of more than 450 B2C and B2B industry/business types in North America researched specifically for salespeople

• Top Opportunities+Challenges from our human business analysts
• Most categories include these datapoints: NAICS and SIC codes, Value of a New Customer, peak sales seasons, average sales per location, average advertising budget, sales by merchandise line and industry background
• Detailed target customer profiles including average mile radius, digital media usage, lifestyle interests

Detailed profiles for 900+ customer groups in the United States

• Featuring findings from our exclusive annual AudienceSCAN study of more than 15,000 U.S. online adults
• Datapoint categories include: Shopping behavior, Digital+Technology usage, Health+Fitness, Automotive preferences, Sports+Leisure interests, Dining habits, Political preferences

Detailed profiles for 471 shopper groups that intend to purchase a product or service in the months ahead – often long before they start an Internet search

• This exclusive dataset identifies seven types of purchase intent: Planned purchasers, Business purchasers, High-frequency purchasers, Potential service switchers, Aspirational purchasers, Future event attendees, Planned sellers
• Datapoint categories include: Shopping Attitudes+Preferences, Pre-Purchase Research Tendencies, Social Media and Customer Review Influence, Advertising/Media Influence, Cause Marketing Influence

Co-op advertising policies for 10,000+ consumer brands in the United States

• Comprehensive program details for formal co-op plans
• Contact information for three different co-op functions: Advertising Materials, Program Administrators, Claims Processors
• Searchable by company name, brand name, product type, participation level and marketing assets

Nearly 11,000 demographics datapoints for the United States with mathematical modeling to generate estimates for the previous year. Available to the zip code or block group level.

• Population, Household, Income, Income by Race, Ancestry, Education, Employment, Population by Age, Sex and Race and Gender Income by Age of Head of Household and more.
• Consumer spending estimates for 550+ products and services
• Business Employment and Counts
• Housing and Real Estate data

Human-researched profiles of nearly 1,400 chains, banks, hospital groups and franchises in North America with who are large, active marketers

• Contact information for CMOs, marketing managers, advertising managers, digital marketing managers, agency contacts
• Data points include: corporate address/phone, sales per location, advertising budget, media preferences, number of US locations, websites, social media channels, cause marketing, sports marketing
• Detailed customer profiles

Brand marketing profiles of every manufacturer selling new cars/trucks in North America

• Contact information for key decision makers, including: CMOs, marketing managers, advertising managers, digital marketing managers, agency contacts
• Data points include: corporate address/phone, sales per location, advertising budget and timing, media preferences, number of US locations, websites, social media channels, cause marketing, sports marketing
• Detailed customer profiles