The Voice of the Sales Rep study, completed in April 2022 by SalesFuel, solicited input from 867 self-​reported sales reps on sales teams in the United States. Whether these individuals sold inside or outside, worked on new business development, or provided customer service, we wanted their opinions.

Across a variety of industries, respondents told us how what motivates them, what frustrates them, what they love about their managers and why they leave employers. They also revealed what they need to improve at their jobs and what would get them to stay longer.

SAMPLE FINDINGS

The #1 objection sales reps face is price; status quo is a close second.

Voice of the Sales Rep Study, SalesFuel, 2022

The top selling weakness for reps is challenging misconceptions and budget concerns (29%).

Voice of the Sales Rep Study, SalesFuel, 2022

50% of sales professionals seek to learn new things in their current position.

Voice of the Sales Rep Study, SalesFuel, 2022

Only 35% reps will look at the buyer's website before a sales call

Voice of the Sales Rep Study, 2022, SalesFuel

Only 29% of sales reps have updated their LinkedIn profile in the past year.

Voice of the Sales Rep Study, SalesFuel, 2022

The number one detail reps say would make the team more successful is if co-​​workers were more proficient (25%).

Voice of the Sales Rep Study, SalesFuel, 2022

61% of sales professionals have encountered a toxic boss or co-worker.

Voice of the Sales Rep Study, SalesFuel, 2022

LEARN MORE

Findings from this study, along with expert analysis, is provided in our thought leadership and to clients of SalesCred and SalesFuel COACH.