SalesFuel conducted our tenth annual State the Media Sales™ survey in April 2020. The 820 respondents to this survey were media sales reps and media sales managers including broadcast TV (207), cable TV (194), radio (132), newspapers/magazines (176), direct response (146) and those who have more than 50% of their revenue from digital sources. All were actively employed by media sales companies in the United States. Note that some respondents sell multiple media formats.
The questions in this survey were designed to help us understand the level of optimism in the media sales industry. The data we collected revealed the extent of the shift to digital formats in media sales. Sales reps and managers also revealed how they divide their time across specific selling activities on a daily basis.
