Media Sales Today

January 22, 2024

Your clients expect more from you and any other media sellers they work with as the digital marketing landscape expands. Brands are spending more than ever on digital ad campaigns, and they expect to get their money’s worth. If you don’t have a marketing intelligence system to help you keep up, it’s time you got one.

January 19, 2024

Creating only one or two types of videos is drastically limiting your client’s video potential and reach. Even consumers who loved your client’s videos when they first discovered their brand may become disappointed as they progress through the sales cycle. That’s why video marketing expansion must be a priority in 2024.

December 22, 2023

Brand awareness is officially the top business-​to-​business (B2B) marketing objective for 2024, according to a report by Sagefrog Marketing Group. Which makes sense since “a strong brand sets a company apart in an increasingly competitive landscape, fostering trust, loyalty, and premium pricing.” How do B2B brands plan on increasing both brand awareness and lead generation (the second most popular goal)? With event-​based marketing.

December 11, 2023

70% of marketers say that direct mail campaign performance just keeps improving, according to research from Sequel Response. That’s probably why 49% of marketers increased their direct mail budget this year. Here’s what you need to know to make your client’s direct mail ads as effective as possible.

December 8, 2023

If your client’s target audience is or includes younger consumers, you can’t rely on general marketing data alone. Millennials and Generation Z have very different interests than their older counterparts, with a soft spot for digital marketing ads. Here’s how your client should really be targeting them.

December 1, 2023

The effectiveness of podcast ads continues to grow as podcast viewership grows and diversifies. According to research from IAB, podcasting is one of the fastest-​growing digital media channels today. In just two years (2020–2022), podcast advertisement revenue increased by over 115%. That’s double the growth of the digital advertising market as a whole. What are some strategies your client can use to get the most out of each podcast advertisement? Let’s discuss.

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Weekly Infographics

Executive Interviews

category design, superconsumers; business category, go to market strategy, go to market, product launch, sales, Eddie Yoon, Category Pirates, Manage Smarter, SalesFuel
Go for No, Andrea Waltz, When They Say No, rejection, sales, leadership, Manage Smarter, SalesFuel
sales pipeline, sales pipeline management, ignite selling, Steve Gielda, Manage Smarter, SalesFuel
Brynne Tillman, social selling. social sales link, linkedin, chatgpt, ai, social media, manage smarter, podcast, SalesFuel SalesCred, sales credibility, digital credibility
Stephanie Nivinskus,Manage Smarter,Company Credibility,Sales,SizzleForce Marketing,SalesFuel
Kevin Manney, AI, artificial intelligence, chatgpt, category design, new business, manage smarter, salesfuel
Jon Morris, Ramsay Innovations, marketing agencies, advertising agency, financials, forecasting, budgeting
Anthony Iannarino talks about sales process and increasing revenue on the Manage Smarter podcast from SalesFuel
David Saltzman talks about storytelling on the Manage Smarter podcast from SalesFuel
Jeb Blount Selling in a Crisis Recession Sales Manage Smarter
Skot Waldron on the Manage Smarter show from SalesFuel
Darrell Amy on the Manage Smarter Show by SalesFuel
Jeff Risley on the Manage Smarter Show by SalesFuel
Michael Buzinski on the Manage Smarter Show by SalesFuel
Lee Salz on the Manage Smarter Show podcast on SalesFuel for sales managers salespeople and leadership
Charlie Bailes on the Manage Smarter Show podcast from SalesFuel
Amy Franko on the Manage Smarter Show from SalesFuel
Sky Stephens on the Manage Smarter podcast from SalesFuel
Rishad Tobaccowala on the Manage Smarter podcast from SalesFuel
Glenn Rudin of Always Been Creative on the Manage Smarter podcast from SalesFuel
Manage Smarter with Doug Fletcher; Professional Services and Business Development

Manage Smarter is the bi-​weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.

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