Media Sales Today
Are your accounts struggling to capture audience attention? It’s harder than ever to be heard in our fast-
How many U.S. adults watch the local evening news on TV? AudienceSCAN data reveals the answer: 23%. Back in the day, consumers had only a few ways to access news. The limited news outlets allowed marketers to reach large audiences. Now the news audience is fragmented as consumers seek out their favorite formats.
How many consumers watch more than 3 hours of traditional TV daily? AudienceSCAN reports that it’s just over 30%. That’s just one segment of the expanding TV universe. Today, consumers watch TV everywhere. And tvScientific notes that “consumers are using TV as a full-
Are your accounts focused enough on capturing revenue from local shoppers? OnDeck, a small business lender, recently highlighted local shopping data from its survey. And AudienceSCAN data supports the findings, revealing that 59% of all U.S adults prefer to support local businesses. Marketers should not ignore this source of revenue.
How much does service revenue contribute to the dealership’s bottom line? We previously highlighted the NADA report shows about 13.2% of revenue for new vehicle dealerships comes from service, parts and body part work. For the average dealer, that amounts to about $9.2 million. Your accounts might need an updated auto service marketing plan.
Are your accounts looking for ways to increase marketing ROI this year? Our most recent State of Media Sales survey shows that some verticals will have a better year than others. With tips from AdMall and HubSpot’s 2026 State of Marketing Report, you can help your accounts research their goals.
Get more media sales tips like this in the free AdMall mobile app.
Sell Smarter® Awards
Why wasn’t the client getting the most out of their current home remodeler digital campaign? Fred Terranova, digital expert from OnMedia, has closed multiple sales using AdMall. He knew there were multiple tools at his disposal when approaching a local client. That client had no digital footprint but was curious about the potential benefits of a home remodeler digital campaign that Terronova could provide.
How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.
Media Sales Solutions
Weekly Infographics
Executive Interviews
Manage Smarter is the bi-