Media Sales Today
How many consumers watch more than 3 hours of traditional TV daily? AudienceSCAN reports that it’s just over 30%. That’s just one segment of the expanding TV universe. Today, consumers watch TV everywhere. And tvScientific notes that “consumers are using TV as a full-funnel action-driving channel.” This behavior gives your accounts a bigger opportunity to reach more buyers.
Are your accounts focused enough on capturing revenue from local shoppers? OnDeck, a small business lender, recently highlighted local shopping data from its survey. And AudienceSCAN data supports the findings, revealing that 59% of all U.S adults prefer to support local businesses. Marketers should not ignore this source of revenue.
How much does service revenue contribute to the dealership’s bottom line? We previously highlighted the NADA report shows about 13.2% of revenue for new vehicle dealerships comes from service, parts and body part work. For the average dealer, that amounts to about $9.2 million. Your accounts might need an updated auto service marketing plan.
Are your accounts looking for ways to increase marketing ROI this year? Our most recent State of Media Sales survey shows that some verticals will have a better year than others. With tips from AdMall and HubSpot’s 2026 State of Marketing Report, you can help your accounts research their goals.
How much buying power do Hispanic consumers control in the U.S.? A new report from researchers at UCLA and Cal Lutheran suggests it's around $4.1 trillion. To help businesses and media sales teams effectively tap into Hispanic buying power, AdMall® is spotlighting its latest AudienceSCAN® insights, which identify specific consumer behaviors and high-intent purchasing trends for the spring season.
How should your accounts invest in paid search services this year? More consumers may be engaging with AI, but around 40% of U.S. adults have taken action after seeing an ad on a search results page, reports AudienceSCAN. After the ad exposure, around 38% visited the advertiser’s website and 19% went on to search using ChatGPT or another AI tool. This consumer behavior shows that search is a vital factor in product discovery.
Get more media sales tips like this in the free AdMall mobile app.
Sell Smarter® Awards
How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.
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