Media Sales Today
It seems crazy to think about the holiday shopping season when it’s nearly 100 degrees outside. But remember that 35% of consumers plan to do most of their shopping before Thanksgiving. The time for planning supercharged holiday marketing campaigns is now, and here’s what you should be doing.
Influencers are a great way to help your client target the world’s 4.76 billion social media users. According to a report by Influencer Intelligence, nearly 60% of consumers across the globe are active on social media. Here’s what your client should keep in mind when crafting influencer marketing campaigns.
86% of marketers say that video game advertising is of growing importance to their brand, according to an IAB report. It’s so important that spending reached $7.53 billion in 2023 and is expected to increase to $11.49 billion by 2027. Here’s what your client needs to know about the importance of incorporating video game ads to their digital marketing solutions.
Social media marketing is a HUGE part of acquiring new customers and inspiring customer loyalty. But 52% of consumers are exhausted by self-promotional social content, according to a report by Hootsuite. It’s time your client learned how to craft the best social media marketing they can.
94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. These types of ads succeed where digital ads fail while still being able to bring digital aspects to traditional spaces. So, why isn’t your client dedicating more of their budget to OOH?
2024 is finally the year that the auto industry is expected to make a full recovery from the COVID-19 pandemic. But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. While traditional ads are important, dealers should focus more on digital strategies going forward.
Did you know that 96% of consumers read reviews before choosing which business to make purchases from? The word of other consumers is gospel while what brands say about themselves doesn’t mean much in comparison. So, if your client wants to achieve true digital marketing success they need to inspire lots of positive reviews.
Get more media sales tips like this in the free AdMall mobile app.
Sell Smarter® Awards
When the weather changes, and spring turns to summer and then fall, golf experiences its peak playing seasons. Knowing this, veteran advertising account executive Jessica Lirette, from Midco, expected that selling a golf simulator ad campaign to a local company would be tricky, but doable using AdMall.
Nancy Nally, an account executive from Viamedia, has spent nearly 12 years selling media and has used AdMall for nearly that entire time. She says the ease of use was a primary driving force behind pitching a regional hospital OTT campaign to a company that must deal with a lot of competition in the market.
Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach, has been selling media for over 10 years, and has used AdMall for much of that time. Knowing how the tool could help him in any sales scenario, Stratton approached a local business about a furniture store digital ad campaign.
Ben Mendoza, an account executive for KKTV, has been an avid AdMall user for nearly three years and is already a multiple time Sell Smarter! Award winner. Having earned so many sales succeses, he felt that his expertise, and AdMall’s sales tools, would prove beneficial when reaching out to a local business about a potential home remodeler ad campaign.
Media Sales Solutions
Executive Interviews
Manage Smarter is the bi-weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.