Media Sales Today
Are your accounts doing enough marketing for brand awareness? There’s a lot of emphasis on one-
Are your clients’ blogging efforts working? Content marketers are asking hard questions as they review the impact of their work. New research from Orbit Media shows that fewer content marketers see their business blogs delivering strong results, and many more say they aren’t sure. Our proprietary research shows that 20% of B2B buyers will increase consideration of a vendor that shares a help blog post. Here’s how to help your clients optimize their efforts.
Have your accounts noticed that winter holiday shoppers are already buying gifts, in-
Did you know that over 850,000 franchised businesses operate in the U.S? With $893M in earned revenue reported by franchises, they are spending significant ad money in the local market. If you’re selling media space and services to franchised businesses, AudienceSCAN from AdMall, contains the data you need, including in-
Is direct mail relevant in the digital age? The short answer is yes, based on new findings from Lob’s July 2026 State of Direct Mail study. And our research, AudienceSCAN from AdMall, shows that 30% of U.S. adults took action based on a direct mail promotion they received in the past month.
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Sell Smarter® Awards
How does the client regain trust in a streaming radio ad campaign when their last one failed? Andrei Lintz, an account executive for Bonneville International, has used AdMall for nearly a decade. This helped when he approached a local door and window dealer, hoping to pitch a streaming radio ad campaign.
How to sell a hesitant buyer on a home builder ad campaign? Gianna Franco, an account executive from Spectrum Reach, was working the same client for a year and couldn’t break through. Having used AdMall for several years, she knew she could create a compelling home builder ad campaign for him.
What did a family-
How to quickly come up with a golf cart dealer digital ad campaign? Lynn Schweer, an account executive from OnMedia, had been sell media for almost four years when she came across a potential new client. The client was in a rush to get the word out. To create a golf cart dealer digital ad campaign quickly, she turned to AdMall.
What were the challenges of coming up with a credit union digital ad campaign? Landon Taylor, account executive from Nexstar, had only been selling media for eight months. In that short time, he approached a local business with AdMall's research and pitched a credit union digital ad campaign.
How to increase awareness of correctional facilities jobs? Ben Mendoza, a sales assistant from E.W. Scripps, has been using AdMall for five years during his sales career. Mendoza has won multiple Sell Smarter! awards. When it was time to position a recruiting ad campaign sale, he needed something different.
How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign? Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter! award winner over the last few years. She knew AdMall’s data could help her when she approached a local accountant service. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup.
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