Media Sales Today
Media Sales Today
Value-seeking behavior has been growing in the U.S. since inflation started severely impacting household budgets in 2022. A new Deloitte study focuses on this trend with data reaching back to October 2024. Here is what your accounts need to know about value-based marketing and how to influence consumers.
Measurement companies agree: Consumers are running out of time to devote to media. And there is an ever-growing amount of content vying for their time and attention. Marketers that want to connect with their target audience must use consumer insight research to gain a competitive edge.
A LinkedIn survey of decision-makers evaluates the importance of B2B content creation. While this survey emphasized the IT, telecom and tech industries, these findings can be applied to other industries. If your accounts are using an old-school playbook – they may need to update their approach.
The SMB Media Labs group at Intuit is out with its latest small business advertising trends report. There’s good news for media sellers in this report, especially with respect to guidance on the best local advertising for small business. When you include this information, along with data points from quality research, you can help your accounts reach their goals this year.
Email continues to generate significant ROI of $36 for every dollar invested. That’s because consumers engage with email. An open rate of 20% to 30% is common and a CTR of between 3% and 5% is typical. Should your accounts be doing anything different with their email marketing. Litmus, an industry service provider, recently studied email marketing campaigns produced by their clients. Their findings can help you guide your accounts.
U.S. advertisers invested $102.9 billion for paid search in 2024. Paid search continues to be where advertisers spend heavily on their digital outreach. The format accounts for around 40% of digital ad spending. With all that spending, marketers should be monitoring their results. For that, they need to pay attention to the best paid search analytics.
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Chris Jones, sales director at Mspark, has been selling media for nearly twenty years, and for over half that time has been using AdMall. Jones knew that once he got in the door with the local HVAC business, he and his team could help create an HVAC off-season ad campaign that would generate new revenue.
Jacob Flaten, a media consultant from Sparklight Advertising, is a multiple time Sell Smarter! award winner. Since 2021, Flaten has closed more than $230,000 in ad sales using AdMall. For this story, Flaten needed to create a well-rounded pest control ad campaign for a local business that wanted to get the word out about their company.
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