July 14, 2025

Value-​seeking behavior has been growing in the U.S. since inflation started severely impacting household budgets in 2022. A new Deloitte study focuses on this trend with data reaching back to October 2024. Here is what your accounts need to know about value-​based marketing and how to influence consumers.

July 7, 2025

A LinkedIn survey of decision-​makers evaluates the importance of B2B content creation. While this survey emphasized the IT, telecom and tech industries, these findings can be applied to other industries. If your accounts are using an old-​school playbook – they may need to update their approach.

July 2, 2025

The SMB Media Labs group at Intuit is out with its latest small business advertising trends report. There’s good news for media sellers in this report, especially with respect to guidance on the best local advertising for small business. When you include this information, along with data points from quality research, you can help your accounts reach their goals this year.

June 30, 2025

Email continues to generate significant ROI of $36 for every dollar invested. That’s because consumers engage with email. An open rate of 20% to 30% is common and a CTR of between 3% and 5% is typical. Should your accounts be doing anything different with their email marketing. Litmus, an industry service provider, recently studied email marketing campaigns produced by their clients. Their findings can help you guide your accounts.

June 27, 2025

U.S. advertisers invested $102.9 billion for paid search in 2024. Paid search continues to be where advertisers spend heavily on their digital outreach. The format accounts for around 40% of digital ad spending. With all that spending, marketers should be monitoring their results. For that, they need to pay attention to the best paid search analytics.

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Manage Smarter is the bi-​weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.