Media Sales Today
What percentage of small businesses (those with 50 or fewer employees) worry about economic unpredictability? Our B2B BuyerSCAN survey reveals the answer is 28%. There’s little question that most businesses are feeling economic pressure, but SMBs need all the help they can get. If you aim to improve SMB marketing outcomes, show your clients where to advertise and how to find their audiences.
Does direct mail still work? AudienceSCAN, powered by AdMall, reports that 60.2% of U.S. adults took action after receiving ads or coupons in their mailbox. What features of direct mail have the most impact? New data from Franklin Madison Direct can help your accounts understand the benefits of a direct mail marketing strategy.
What worries your B2B accounts most in the next two years? B2B BuyerSCAN data shows that inflation (34%), the unpredictable economy (27%) and increased competition (25%) top the list. This data is similar to Hinge Marketing’s research on marketing for professional services firms. Their study provides answers on what high-
How many U.S. consumers are swayed by online video advertising? We have many ways to measure audiences as we review video marketing trends. For example, 34% of U.S. adults have responded to a pre-
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