Media Sales Today
Media Sales Today
In theory, SMS marketing should be a great way for your accounts to build engagement with their customers. But how well does SMS marketing work? The analysts at SimpleTexting.com surveyed 1,000 consumers and hundreds of business owners to understand the nuances of using this tool. And they’ve come up with the SMS marketing best practices. Let’s take a look.
Your small business accounts don’t have unlimited ad budgets. Every dollar they spend on marketing has to earn a return for them. Many of your accounts are likely looking for the best way to advertise small business. You can share information with them on the latest research about SMB ad campaigns.
Are your clients wondering whether anyone notices their ads or other forms of messaging? It’s a fair question in today’s hyperconnected world. The VCCP Media group worked with marketing professor Dr. Karen Nelson-Field to understand how creative strategy in advertising breaks through the short-attention economy.
In the next year, 26% of B2B operators expect strong growth, while 50% expect moderate growth. But the economic uncertainty is causing a cautious approach for 55%. Over 40% are shifting some marketing spending to the second half of the year. B2B event marketing appears to be one form of outreach these businesses are investing in across the board, reports Plural Strategy Group.
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Chris Jones, sales director at Mspark, has been selling media for nearly twenty years, and for over half that time has been using AdMall. Jones knew that once he got in the door with the local HVAC business, he and his team could help create an HVAC off-season ad campaign that would generate new revenue.
Jacob Flaten, a media consultant from Sparklight Advertising, is a multiple time Sell Smarter! award winner. Since 2021, Flaten has closed more than $230,000 in ad sales using AdMall. For this story, Flaten needed to create a well-rounded pest control ad campaign for a local business that wanted to get the word out about their company.
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