Media Sales Today
How much will advertisers spend to reach the podcast listener in the U.S. this year? The number will likely top $3B, reports digitalapplied.com. AudienceSCAN data shows a significant number of podcast listeners take action after encountering a podcast ad. The market is quickly changing though.
What are advertisers spending on TikTok ads? Globally, the amount will come to $43B in 2026. That’s nearly double what was spent in 2024. U.S. businesses will account for $14.5B of that ad spending. AudienceSCAN, along with other research shops, reports that nearly half of U.S. adults use TikTok. But what is the best way to reach a TikTok fan with a marketing message? New data reveals truths about TikTok marketing.
Some kids have barely seen the end of the last school year. But that’s not stopping retailers from promoting their back-to-school deals. For many businesses, the BTS season is second only to the year-end holiday shopping season. And this year, financially strained consumers will be looking for the best deals. AudienceSCAN reports that around 49% of consumers are considered BTS shoppers. Here’s what you need to know about back-to-school shopping trends.
Are your accounts managing their online reviews? It’s a question worth asking. Businesses can be seriously impacted by reviews, in both good and bad ways. AudienceSCAN reports that around 38% of U.S. adults say that 4–5‑star rated reviews influence their purchase decision. Earlier this year, LocalImpact used Pollfish to learn about business owner attitudes and experiences regarding negative online reviews.
Does advertising placed around news content make a difference for marketers? Around 25% of U.S. adults regularly read local news, reports AudienceSCAN, powered by AdMall. And around 23% regularly watch the evening news in their local markets. Your accounts want to reach their audiences, but they worry about brand safety when it comes to the news.
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Sell Smarter® Awards
How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign? Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter! award winner over the last few years. She knew AdMall’s data could help her when she approached a local accountant service. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup.
How could a multimedia ad campaign raise awareness in a competitive market? Kristen Robinson, account executive at Spectrum Reach, has been using AdMall for seven years and has been a multiple-time Sell Smarter! award winner. When reaching out to an account about a flooring retailer ad campaign, she knew AdMall would help.
How to raise awareness using a brand-new multimedia roofing ad campaign? Taylor Lammi, an account executive from Sinclair, had only been selling media for six months when she approached a local business. She wanted to help them by crafting the right multimedia roofing ad campaign to overcome the challenges they were facing.
How to spread the word about the company without a proper RV sales multimedia campaign? Tiffany Spangler, a Townsquare Media account executive, has been using AdMall for a little over four years. That knowledge came into play when she approached a local business looking to create an RV sales multimedia campaign.
Why wasn’t the client getting the most out of their current home remodeler digital campaign? Fred Terranova, digital expert from OnMedia, has closed multiple sales using AdMall. He knew there were multiple tools at his disposal when approaching a local client. That client had no digital footprint but was curious about the potential benefits of a home remodeler digital campaign that Terronova could provide.
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Manage Smarter is the bi-weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.