Media Sales Today
Around $228B was spent on U.S. mobile advertising last year. Consumers are shopping more on their phones, and AudienceSCAN data shows that over 42% of U.S. adults are Mobile Smartphone App or Text Ad Responders. Reaching these consumers means being in the right place with the right offer.
Are your professional services accounts prepared for the new year? If you’re selling media space or digital marketing services, sooner or later, accounts will ask the big question. How long will it take to double or triple sales? Part of the answer involves whether they are effectively marketing to their target audience.
2022 is poised to be a big year when it comes to advertising. Marketers are feeling as optimistic as ever, and with an election year less than a calendar year away, media companies are about to experience a huge wave of new revenue. But where are your clients planning on investing? Sure, traditional options like TV and print will play a large role, but if you sell audio advertising services, you need to be asking how much your clients are planning on investing in audio in 2022. According to a three-year study from Audacy, there is a large underinvestment occurring in the audio advertising space. While Audacy is a player in the audio space, their research is worth checking out.
Get more media sales tips like this in the free AdMall mobile app.
Media Sales Solutions
Weekly Infographics
Executive Interviews
Manage Smarter is the bi-weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.