Media Sales Today

CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. Is that the right move for your client? Here’s what you need to know.

It’s always “digital this,” “digital that,” but have you ever thought about how congested the digital ad space is now? Consumers are constantly bombarded with digital ads to the point where they know how to tune those ads out. But direct mail programs are almost never ignored by purchase-​ready consumers.

Are your SMB clients seeing the results they need in order to maintain their business relationship with you? They need to see revenue increases directly related to your marketing efforts to not be tempted to seek help elsewhere. Your SEO campaign strategy for them could be a make or break effort.

27% of U.S. consumers plan to start their holiday shopping in October, according to a previous SalesFuel blog. And according to a study by LG Ad Solutions, there’s a strong correlation between those early shoppers and CTV viewers. In short: It’s time to get your client’s holiday connected TV ads up and running!

The value of digital video can’t be beat, according to 50% of advertisers. But that doesn’t mean your client can just utilize video and call it a day. Here are four digital video advertising tips to make the most effective ads possible.

Consumers are changing their TV viewing habits thanks to the rising cost of living tightening their budgets. What are they willing to pay for, and which services (like FAST TV) do they think are worth the cost? Here’s what you and your client need to know.

Are you confident in your customer acquisition strategy for your client? According to a recent study, your client probably isn’t as confident as you are. Here’s what you need to know.

27% of U.S. consumers plan to start their holiday shopping in October, according to data from eMarketer. Since 55% of consumers say they prefer receiving holiday email ads over other ads, your client needs to get moving. Here’s what they need to know.

Rising costs are making consumers spend less on everything, even holiday shopping. And digital marketing costs are continuing to get more expensive. Here are the digital ad campaigns your client should be using to earn more sales and a better ROI.

Your client could make the best media ads you’ve ever seen, but they mean nothing if they don’t inspire trust. Brand trust is what motivates consumers over the line between interest and a purchase. So, how do you build trust and which media types should your client use to do so?

Consumers are once again changing how they use social media and you know what that means. Your client has to change their social media tactics to keep up with how consumers want to be interacted with. Here’s what you need to know.

The 2024 election season’s advertising spend is going to be nearly $8 billion more than 2016’s, according to AdImpact. In fact, it will be the most expensive election cycle of all time. Here’s how your client can make the most of their ad dollars with television ads.

How is your business-​to-​business (B2B) client acquiring new customers post-​COVID? Potential customers just aren’t comfortable with in-​person meetings and door-​to-​door sales anymore. According to a report by stirista, many B2B organizations are turning to paid social media ads.

Guaranteeing an ad’s effectiveness begins with making sure your client’s ads get in front of the right audience. After all, you and your client created the ad to target a very specific consumer group, right? Audience segmentation is the key to getting the results your client expects from their ads.

Marketing budgets plummet, yet marketers are expected to do the same if not more with less. What is your client supposed to do? Many marketers are turning to SEM paid search to get results.

Even though marketing budgets continue to shrink, marketers are being told to do more with less. They’re still expected to expand their brand’s national and local reach, but how? Here’s some advice you can give to your client.

Consumers won’t buy anything from your client’s brand if they don’t trust it. And no, it doesn’t matter what products or services your client specializes in. Here’s how to boost trust, and therefore sales, with branded video content.

Earning your client a spot on the first search engine results page (SERP) is critical but challenging. About 75% of consumers never go beyond the first page of search results. If one of your client’s goals is to improve SERP rankings, here are a few things they should be doing.

It seems crazy to think about the holiday shopping season when it’s nearly 100 degrees outside. But remember that 35% of consumers plan to do most of their shopping before Thanksgiving. The time for planning supercharged holiday marketing campaigns is now, and here’s what you should be doing.

Is your client taking advantage of all the emerging media channels in the digital space? Here’s what they are and the challenges you need to help your client overcome for campaign optimization.

Contrary to popular belief, consumers aren’t out and about ignoring ads all summer. But your client’s competitors might be. Here’s how to use custom content marketing to get your clients ahead this summer.

Keeping the cost of direct marketing mail ads down is possible, even amid postage price increases. Actually, there are multiple methods your clients could use so they don’t have to cut back on these valuable ads. Here’s what they are.

Is search engine optimization (SEO) still as important as in the past? According to an article from Forbes, SEO importance may be declining with other media taking its place. Here’s what you need to know.

Streaming TV media reps, it’s not the ads that are hurting the viewing experience. It’s how the ads are being presented to the audience. Here’s how to do your part to make your clients’ streaming advertising efforts more lucrative.

Are you a media seller or ad agency that high-​growth firms want to work with? Here’s who they are, what they want and how to craft a market research plan to knock their socks off.

Online shopping is increasing, but do your clients have what it takes to get consumers to choose them? Here’s what you can do to help them increase their marketing websites’ appeal to maximize sales.

Chances are, your client’s marketing tactics aren’t aligned with their KPIs. But to craft the best campaign possible for your client, it’s critical they match. Here’s what your client needs to change to see better ROI.

Chances are, your client's marketing budget is dwindling. Here's how to do more with less with the help of paid media and AI.

Thanks to the leak of thousands of Google Docs in March 2024, we have a better understanding of search rankings. According to Search Engine Land, there are a few SEO lessons to be learned from the docs. Here’s what they are.

2024 is a big year for digital video (CTV, social video and online video). According to a study by IAB, it’s set to overtake linear TV and see double digit spend increases. Does your client have a video content strategy to help them make the most of digital video’s potential?

Renee McDonald, an account executive for OnMedia, has only been on the job for around three years, but in that time has won multiple Sell Smarter! Awards. For her latest submission, McDonald knew that AdMall’s AudienceSCAN data could help her score a renewal from a client with a digitally focused brewery ad campaign.

Amber Smith, an account executive for Federated Media, says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. This was especially true when it came to creating a banking digital ad campaign for a bank looking to bring in more new business.

Nancy Nally, an account executive from Viamedia, has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign.

Suzanne Parker, a 20-​year sales media vet from The Charlotte Observer, had to find a creative way to help a local business create a mattress digital ad campaign to drive up their sales.

Gabriel Fuentes, a veteran account executive from Effectv, approached a local research service looking to create a medical trial ad campaign, but was struggling to figure out the best way of going about that in their market.

Nick Roes, an account executive for Bonneville Media, had only been on the job for three months when he came across a personal injury attorney rebranding its law firm. Roes felt he could help.

When the weather changes, and spring turns to summer and then fall, golf experiences its peak playing seasons. Knowing this, veteran advertising account executive Jessica Lirette, from Midco, expected that selling a golf simulator ad campaign to a local company would be tricky, but doable using AdMall.

Kristen Robinson, an account executive of five years at Spectrum Reach, was facing a tough situation when tasked with having to save a client who came into the new year wanting to cancel their advertising campaign.