Media Sales Today
Do you know how much marketing spend goes to direct mail? LOB reports that it’s 25%. It’s easy to see why. As BIA Advisory Services reports, the format delivers a 43% ROI, when it’s targeted to a marketer’s list. If your accounts need direct mail ideas, check out the details here, especially about how to use AudienceSCAN data to target the right audiences.
Who is the most popular FAST CTV provider? YouTube. Pixability’s survey of ad agencies reveals that 51% see marketer investment in YouTube increasing. They are following consumer attention. Curently, over 18% of U.S. adults regularly watch streaming TV content through the YouTube platform, according to AudienceSCAN. But that’s just the start. Your clients should know the following YouTube marketing tips.
How many businesses are trying to appear in Google’s AI overviews? At least 48% claim familiarity with generative engine optimization (GEO) in a new survey. As they vie for position, they need to change tactics. You'll find new AI Overview analysis tools, like the one in AdMall most helpful.
How much do health care services spend on local advertising in the U.S? BIA Advisory Services reports that spending levels are now at $12.2B. Some sectors are growing their spending faster than others. Our State of Media Sales Survey reveals that over 11% of media sales managers are very optimistic for health care advertising revenue this year.
Are your accounts optimizing cause and national event marketing? With so many ads inundating consumers, it can be a challenge to break through the noise. One way to improve SMB marketing outcomes is to align services with an upcoming event. AdMall contains detailed information on hundreds of events to share with your accounts.
How can media sellers help local restaurants increase traffic this year? The National Restaurant Association expects industry revenue to increase only 1.3% increase over last year, a number that indicates a competitive market. AudienceSCAN shows 46% of U.S. adults are cutting back on restaurant spending. New restaurant advertising ideas will help your accounts win more business.
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