March 13, 2026

Do you know how much marketing spend goes to direct mail? LOB reports that it’s 25%.  It’s easy to see why. As BIA Advisory Services reports, the format delivers a 43% ROI, when it’s targeted to a marketer’s list. If your accounts need direct mail ideas, check out the details here, especially about how to use AudienceSCAN data to target the right audiences.

March 9, 2026

Who is the most popular FAST CTV provider? YouTube. Pixability’s survey of ad agencies reveals that 51% see marketer investment in YouTube increasing. They are following consumer attention. Curently, over 18% of U.S. adults regularly watch streaming TV content through the YouTube platform, according to AudienceSCAN. But that’s just the start. Your clients should know the following YouTube marketing tips.

March 6, 2026

How many businesses are trying to appear in Google’s AI overviews? At least 48% claim familiarity with generative engine optimization (GEO) in a new survey. As they vie for position, they need to change tactics. You'll find new AI Overview analysis tools, like the one in AdMall most helpful.

March 4, 2026

How much do health care services spend on local advertising in the U.S? BIA Advisory Services reports that spending levels are now at $12.2B. Some sectors are growing their spending faster than others. Our State of Media Sales Survey reveals that over 11% of media sales managers are very optimistic for health care advertising revenue this year.

March 2, 2026

Are your accounts optimizing cause and national event marketing? With so many ads inundating consumers, it can be a challenge to break through the noise. One way to improve SMB marketing outcomes is to align services with an upcoming event. AdMall contains detailed information on hundreds of events to share with your accounts.

February 27, 2026

How can media sellers help local restaurants increase traffic this year? The National Restaurant Association expects industry revenue to increase only 1.3% increase over last year, a number that indicates a competitive market. AudienceSCAN shows 46% of U.S. adults are cutting back on restaurant spending. New restaurant advertising ideas will help your accounts win more business.

Get more media sales tips like this in the free AdMall mobile app.

Sell Smarter® Awards

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February 11, 2026

How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.

December 31, 2025

Josh Arnold, a marketing consultant for Zimmer Radio & Marketing, has been selling media for five years and has been using AdMall his entire time in sales. Arnold took what he knew from AdMall’s local account intelligence report when approaching a local supermarket, looking to close a traditional radio ad campaign.

December 10, 2025

Courtney Carter, a senior account executive for WHO13 TV, has been selling media for over a decade at her current position, and she has been using AdMall nearly all that time. One day, an idea to approach multiple assisted living facilities sprung to mind after she decided to use AdMall’s prospecting tools.

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Richard Weylman, Client Retention, Customer Loyalty, Customer Satisfaction, Manage Smarter, SalesFuel
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category design, superconsumers; business category, go to market strategy, go to market, product launch, sales, Eddie Yoon, Category Pirates, Manage Smarter, SalesFuel
Go for No, Andrea Waltz, When They Say No, rejection, sales, leadership, Manage Smarter, SalesFuel
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Darren Horwitz, Ten Ten, rebranding, branding, rebrand, brand implementation; marketing communication. Manage Smarter, podcast, AdMall, SalesFuel
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Jon Morris, Ramsay Innovations, marketing agencies, advertising agency, financials, forecasting, budgeting
Anthony Iannarino talks about sales process and increasing revenue on the Manage Smarter podcast from SalesFuel
David Saltzman talks about storytelling on the Manage Smarter podcast from SalesFuel
Jeb Blount Selling in a Crisis Recession Sales Manage Smarter
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Darrell Amy on the Manage Smarter Show by SalesFuel
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Neil Day from R-Zero on the Manage Smarter Show by SalesFuel

Manage Smarter is the bi-​weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.