Media Sales Today
Does direct mail still work? AudienceSCAN, powered by AdMall, reports that 60.2% of U.S. adults took action after receiving ads or coupons in their mailbox. What features of direct mail have the most impact? New data from Franklin Madison Direct can help your accounts understand the benefits of a direct mail marketing strategy.
What worries your B2B accounts most in the next two years? B2B BuyerSCAN data shows that inflation (34%), the unpredictable economy (27%) and increased competition (25%) top the list. This data is similar to Hinge Marketing’s research on marketing for professional services firms. Their study provides answers on what high-growth firms do differently.
How many U.S. consumers are swayed by online video advertising? We have many ways to measure audiences as we review video marketing trends. For example, 34% of U.S. adults have responded to a pre-roll video ad they saw in the last month, reports AudienceSCAN. Their responses range from doing an online search (51%) to clicking an online ad (45%).
Are your accounts struggling to capture audience attention? It’s harder than ever to be heard in our fast-paced economy. If your accounts aren’t reaching out through the right media channel, they might be overlooked. AudienceSCAN data can help with that. And Channel V Media, a public relations firm, contends that your accounts can benefit from a more targeted advertising and PR approach.
Get more media sales tips like this in the free AdMall mobile app.
Sell Smarter® Awards
How to spread the word about the company without a proper RV sales multimedia campaign? Tiffany Spangler, a Townsquare Media account executive, has been using AdMall for a little over four years. That knowledge came into play when she approached a local business looking to create an RV sales multimedia campaign.
Why wasn’t the client getting the most out of their current home remodeler digital campaign? Fred Terranova, digital expert from OnMedia, has closed multiple sales using AdMall. He knew there were multiple tools at his disposal when approaching a local client. That client had no digital footprint but was curious about the potential benefits of a home remodeler digital campaign that Terronova could provide.
How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.
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Manage Smarter is the bi-weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.