Media Sales Today
How big is the mobile in-app advertising market? E‑marketer data indicates it will be worth $235B in 2027. Marketers have good reason to spend money on in-app advertising. Nearly 37% of U.S. adults have responded to these ads in the past month, reports AudienceSCAN. Because of this interest, media companies, like publishers, can generate significant revenue.
Sellers should be working with their accounts on their holiday marketing campaigns for the year-end selling season. They need to take quick action because McKinsey’s latest research shows consumers are hyper-focused on their spending. Holiday shopping is on their minds. And as AudienceSCAN, powered by AdMall, research shows, consumers are searching online for deals.
How many adults are gambling in the U.S.? And which forms of gambling promotion convince them to spend more money betting on their favorite teams or events? It’s a question worth asking as online sports betting companies are spending a lot of money to promote their platforms. New Gallup data shows that gambling overall has dropped in the last decade. According to AudienceSCAN from AdMall, the number of adults betting on sporting events has dropped after growing significantly from 2022 to 2025.
Are your accounts asking about the benefits of PPC advertising? It’s a valid question as more consumers use AI search. On top of that, marketers are feeling the squeeze in the uncertain economy. Unbounce research shows that 90% are dealing with “paid media budget limitations.” In the past month, nearly 36% of U.S. adults have taken action as a result of an ad they’ve seen on a search results page, reports AdMall's AudienceSCAN. And it’s what marketers do next that matter in terms of the paid media budgets.
How much will U.S. digital out of home advertising increase in 2026? PQ Media believes it will grow by 15.4%, slightly outpacing the 15.3% rate for global DOOH ad spending. OOH advertising, in general, is growing. Consumers are spending more time outside of their homes, and OOH marketing easily captures their attention in these environments. And AudienceSCAN research shows that many of the top audiences for key OOH advertising verticals pay attention to these messages.
Are more consumers purchasing products based on influencer recommendations? Sprout Social’s research indicates that around 66% of consumers have made a purchase “based on an influencer’s recommendations in the last year.” AudienceSCAN projections indicate that the power of marketing influencers is likely to increase in the next two years. Your clients need to know how to find the right influencers for their brand.
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Sell Smarter® Awards
What did a family-owned business want to achieve with a roofing ad campaign? Amber Smith, an account executive from Federated Media, has been selling media for under two years. In that time, she has been using AdMall, which helped her feel more confident when approaching a local roofing company.
How to quickly come up with a golf cart dealer digital ad campaign? Lynn Schweer, an account executive from OnMedia, had been sell media for almost four years when she came across a potential new client. The client was in a rush to get the word out. To create a golf cart dealer digital ad campaign quickly, she turned to AdMall.
What were the challenges of coming up with a credit union digital ad campaign? Landon Taylor, account executive from Nexstar, had only been selling media for eight months. In that short time, he approached a local business with AdMall's research and pitched a credit union digital ad campaign.
How to increase awareness of correctional facilities jobs? Ben Mendoza, a sales assistant from E.W. Scripps, has been using AdMall for five years during his sales career. Mendoza has won multiple Sell Smarter! awards. When it was time to position a recruiting ad campaign sale, he needed something different.
How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign? Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter! award winner over the last few years. She knew AdMall’s data could help her when she approached a local accountant service. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup.
How could a multimedia ad campaign raise awareness in a competitive market? Kristen Robinson, account executive at Spectrum Reach, has been using AdMall for seven years and has been a multiple-time Sell Smarter! award winner. When reaching out to an account about a flooring retailer ad campaign, she knew AdMall would help.
How to raise awareness using a brand-new multimedia roofing ad campaign? Taylor Lammi, an account executive from Sinclair, had only been selling media for six months when she approached a local business. She wanted to help them by crafting the right multimedia roofing ad campaign to overcome the challenges they were facing.
How to spread the word about the company without a proper RV sales multimedia campaign? Tiffany Spangler, a Townsquare Media account executive, has been using AdMall for a little over four years. That knowledge came into play when she approached a local business looking to create an RV sales multimedia campaign.
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