Media Sales Today
Do your accounts worry that they’re driving away customers with too much outreach? It’s a valid worry when thinking about the email marketing outlook. According to Attentive, “81% of consumers ignore messages that aren’t relevant.” Then there’s the concern about overwhelming consumers with messaging. AudienceSCAN reports that 35% of consumers ignore email messages when they get too many from a vendor.
How much ad spending went to out-of-home formats last year? The Outdoor Advertising Association of America (OAAA) reports it was $9.46B. The 3.6% spending increase over the previous year marks one of the most significant OOH advertising trends. Marketers can optimize outcomes by understanding which target audiences are most likely to respond to OOH messaging, as reported by AudienceSCAN.
What percent of revenue will the average business spend on marketing this year? The latest CMO survey from Duke’s Fuqua School of Business says it will be 9%. Some verticals will spend more than others, as highlighted in our State of Media Sales survey. In addition, new complexities are leading businesses to outsource for expertise in digital marketing.
How many voters turn out for midterm elections? In 2022, it was 46.8%. AudienceSCAN, powered by SalesFuel, reports that around 38% of U.S. adults identify as frequent voters. Here are the political advertising strategies that your accounts, such as local campaign managers, can use to attract attention and drive more voters to the polls. And we have guidance for brand managers who want to avoid alienating consumers as well.
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Sell Smarter® Awards
How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.
Josh Arnold, a marketing consultant for Zimmer Radio & Marketing, has been selling media for five years and has been using AdMall his entire time in sales. Arnold took what he knew from AdMall’s local account intelligence report when approaching a local supermarket, looking to close a traditional radio ad campaign.
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