Media Sales Today
After a slow recovery period from the COVID-19 pandemic, the event industry is back. Accounts may spend between 8% and 11% more on events in 2026 than they did last year, reports eventmarketer.com. The target audiences for events, both consumers and business professionals, have expectations. Here’s what the experts expect to see for event marketing trends.
As you approach your SMB accounts and prospects to sell media space, do you have enough data to understand their business and how you can help them? Our research shows that business owners want to engage with sales reps who understand the business they are in and the challenges they face. Only with this understanding can you tap into small business optimism.
Are you looking for new auto dealer advertising ideas? U.S. automakers will likely sell around 16 million new vehicles this year. On their way to making a new vehicle purchase, consumers review dozens of content pieces. Your accounts have many opportunities to make an impression on buyers.
For years, business owners have been advised to ask clients for Google reviews. Our research shows that consumers who are seeking products and services will patronize a business with positive ratings. So why is Google removing reviews? And what should your accounts be doing to monitor online reviews?
Late last year, WARC called out the shrinking middle class as an area of concern for marketers in 2026. Analysts have consistently pointed out that the top 20% of U.S. households, measured in income, increasingly account for a disproportionate share of spending. Looking ahead, your accounts should be targeting affluent households.
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Josh Arnold, a marketing consultant for Zimmer Radio & Marketing, has been selling media for five years and has been using AdMall his entire time in sales. Arnold took what he knew from AdMall’s local account intelligence report when approaching a local supermarket, looking to close a traditional radio ad campaign.
Courtney Carter, a senior account executive for WHO13 TV, has been selling media for over a decade at her current position, and she has been using AdMall nearly all that time. One day, an idea to approach multiple assisted living facilities sprung to mind after she decided to use AdMall’s prospecting tools.
Andrei Lintz, an account executive from Bonneville Seattle, first started using AdMall around 2020, and he has since won the Sell Smarter! award three times. Having closed sales for different industries over the years, he knew AdMall would be key to showing how an OTT armed forces recruiting campaign could benefit a local agency.
Kelly Meyer, an account executive for OnMedia, has been selling media for almost four decades, but it was only within the last five years that she was introduced to AdMall. In that time, she’s found its tools extremely beneficial, especially when it came to approaching a local medical diagnostic imaging business with an idea for a traditional cable and OTT campaign.
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Manage Smarter is the bi-weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.