Manage Smarter 201 — Lee Salz: How You Can Sell Different

Lee Salz on the Manage Smarter Show podcast on SalesFuel for sales managers salespeople and leadership

Lee Salz is CEO of Sales Architects, business consultant and an expert in sales differentiation. When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to him. 

He is the bestselling, award-​winning author of six books, including Sales Differentiation. His sixth book is entitled Sell Different!, which presents all-​new sales differentiation strategies to outsmart, outmaneuver, and outsell the competition.

In this podcast and vodcast for sales managers and sales leaders, Audrey, both Lee's discuss:

  • How to identify your unique differentiators
  • Analysis of touchpoints you have with prospects and current clients
  • How sales managers can break out of a mindset rut and drive themselves and their team to better performance
  • Why Lee hates the word "closing"

"Salespeople are so heavily focused on trying to differentiate what they sell that they forget they also have an opportunity to stand out from the competition"

Lee Salz

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C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
First post in The #SalesCred Newsletter – hope you'll consider subscribing for tips, tools, data and insights for b… — 3 days ago
C. Lee Smith