Marketing Research

Is direct mail relevant in the digital age? The short answer is yes, based on new findings from Lob’s July 2026 State of Direct Mail study. And our research, AudienceSCAN from AdMall, shows that 30% of U.S. adults took action based on a direct mail promotion they received in the past month.

Is your media company doing enough to help local businesses connect with sports fans? Consumer interest in local sports is exploding. Consumers follow matches, competitions and games in person or through their favorite media format, according to AudienceSCAN research. All the focus on sports and sports-adjacent content gives your accounts an opportunity to get their message out to local fans through a strategic sports marketing plan.

Are your prospects scrutinizing every detail of the proposal you’re pitching? Whether you’re selling media space, creative services or digital marketing services, you have to provide the right information at the right time.

Guaranteeing an ad’s effectiveness begins with making sure your client’s ads get in front of the right audience. After all, you and your client created the ad to target a very specific consumer group, right? Audience segmentation is the key to getting the results your client expects from their ads.

Is B2B direct mail dead? Possibly not. As senior B2B decision-makers grapple with their growing inbox, an intriguing piece of direct mail might attract their attention. One study shows that a dimensional mailer can yield a 5% to 15% response rate. A post card, used as an event invitation or an awareness generator with a simple offer, can result in a 3% response. Around 25% of senior B2B decision-makers have responded to a direct mail promotion in the past month.

You can increase media sales by helping your local accounts access vendor funding for their advertising campaigns. These financial resources come in the form of market development funds and co-op ad funds. September is Co-op Advertising Awareness Month, a SalesFuel-sponsored event that serves as a reminder for media sellers to encourage local accounts to tap these funds for year-end advertising campaigns.