Marketing Research

You can increase media sales by helping your local accounts access vendor funding for their advertising campaigns. These financial resources come in the form of market development funds and co-​op ad funds. September is Co-​op Advertising Awareness Month, a SalesFuel-​sponsored event that serves as a reminder for media sellers to encourage local accounts to tap these funds for year-​end advertising campaigns.

How big is the mobile in-​app advertising market? E‑marketer data indicates it will be worth $235B in 2027. Marketers have good reason to spend money on in-​app advertising. Nearly 37% of U.S. adults have responded to these ads in the past month, reports AudienceSCAN. Because of this interest, media companies, like publishers, can generate significant revenue.

Sellers should be working with their accounts on their holiday marketing campaigns for the year-​end selling season. They need to take quick action because McKinsey’s latest research shows consumers are hyper-​focused on their spending. Holiday shopping is on their minds. And as AudienceSCAN, powered by AdMall, research shows, consumers are searching online for deals.

How many adults are gambling in the U.S.? And which forms of gambling promotion convince them to spend more money betting on their favorite teams or events? It’s a question worth asking as online sports betting companies are spending a lot of money to promote their platforms. New Gallup data shows that gambling overall has dropped in the last decade. According to AudienceSCAN from AdMall, the number of adults betting on sporting events has dropped after growing significantly from 2022 to 2025.

Are your accounts asking about the benefits of PPC advertising? It’s a valid question as more consumers use AI search. On top of that, marketers are feeling the squeeze in the uncertain economy. Unbounce research shows that 90% are dealing with “paid media budget limitations.” In the past month, nearly 36% of U.S. adults have taken action as a result of an ad they’ve seen on a search results page, reports AdMall's AudienceSCAN. And it’s what marketers do next that matter in terms of the paid media budgets.

How much will U.S. digital out of home advertising increase in 2026? PQ Media believes it will grow by 15.4%, slightly outpacing the 15.3% rate for global DOOH ad spending. OOH advertising, in general, is growing. Consumers are spending more time outside of their homes, and OOH marketing easily captures their attention in these environments. And AudienceSCAN research shows that many of the top audiences for key OOH advertising verticals pay attention to these messages.