Quick Takes on Marketing Research
Last year, marketers spent nearly $9.5B on out-of-home (OOH) advertising. That spending level represented a 3.6% increase over previous levels, according to the Outdoor Advertising Association of America (OAAA). And OOH ad spending accounts for 2.6% of all media spending in the U.S. This category is not standing still, especially since AudienceSCAN reports that nearly 24% of U.S. adults took action because of an OOH ad. Here’s what you need to know about OOH advertising trends.
How much will consumers spend on the year-end holidays? There is no shortage of news reports highlighting the economic stress consumers feel. Despite the stress, new data from Salsify show there’s reason for optimism this year. And when your accounts have access to holiday shopper profiles from AudienceSCAN, they can be sure they’re optimizing their ad spending.
How much will advertisers spend to reach the podcast listener in the U.S. this year? The number will likely top $3B, reports digitalapplied.com. AudienceSCAN data shows a significant number of podcast listeners take action after encountering a podcast ad. The market is quickly changing though.
What are advertisers spending on TikTok ads? Globally, the amount will come to $43B in 2026. That’s nearly double what was spent in 2024. U.S. businesses will account for $14.5B of that ad spending. AudienceSCAN, along with other research shops, reports that nearly half of U.S. adults use TikTok. But what is the best way to reach a TikTok fan with a marketing message? New data reveals truths about TikTok marketing.
What are luxury shoppers looking for? AudienceSCAN data shows that around 8% of U.S. adults identify as luxury product shoppers. These consumers have a unique profile and distinct preferences when it comes to advertising. Here’s what your accounts need to know.
Some kids have barely seen the end of the last school year. But that’s not stopping retailers from promoting their back-to-school deals. For many businesses, the BTS season is second only to the year-end holiday shopping season. And this year, financially strained consumers will be looking for the best deals. AudienceSCAN reports that around 49% of consumers are considered BTS shoppers. Here’s what you need to know about back-to-school shopping trends.
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