Marketing Research

Out-​of-​home (OOH) advertising companies use data to identify businesses that are likely to advertise, understand their marketing needs, and match them with relevant advertising locations. They can also prioritize the prospects that are most likely to purchase and highlight the businesses that need a reason to buy ad space. OOH companies need business intelligence, audience intelligence and sales intelligence to succeed. This intelligence is available in AdMall.

Are your accounts doing enough marketing for brand awareness? There’s a lot of emphasis on one-​to-​one personalized promotions to increase revenue. But when a consumer has never heard of a brand, will they buy it through a promotion? Around 25% of consumers note they have tried a product for the first time after encountering an ad or other information such as a blog post, reports AudienceSCAN from AdMall. With the right kind of advertising, think branding and promotion versus promotion, that number could be higher.

Are your clients’ blogging efforts working? Content marketers are asking hard questions as they review the impact of their work. New research from Orbit Media shows that fewer content marketers see their business blogs delivering strong results, and many more say they aren’t sure. Our proprietary research shows that 20% of B2B buyers will increase consideration of a vendor that shares a help blog post. Here’s how to help your clients optimize their efforts.

Have your accounts noticed that winter holiday shoppers are already buying gifts, in-​store and online? They need to develop the right local TV advertising strategy to carry them through the season. Because while shoppers are in the store now, AudienceSCAN from AdMall data shows that they will be spending plenty of money right up to December 25.

Did you know that over 850,000 franchised businesses operate in the U.S? With $893M in earned revenue reported by franchises, they are spending significant ad money in the local market. If you’re selling media space and services to franchised businesses, AudienceSCAN from AdMall, contains the data you need, including in-​depth profiles on dozens of franchise customers.

Are your accounts investing enough in podcast advertising campaigns? The total U.S. ad spending on this format will amount to over $3B this year. And, as AudienceSCAN from AdMall reports, the format attracts listeners that your accounts want to reach.