QUICK TAKES ON LOCAL AND DIGITAL MARKETING Making the Most of Pay-TV AdsTraditional cable TV subscribers may be waning, but pay-TV is in high demand. Many brands, such as ESPN+, are launching their own direct-to-consumer streaming services. So, if your clients invest in pay-TV ads, it can be difficult toWhy Your Clients Should be Using High-Energy TV AdsYour clients should be making high-energy TV ads, not high-volume ones.Marketers to Seek Outside Help for TV Ad Buying StrategyThe constant evolution of TV presents marketers with numerous opportunities. One of the biggest is that in-house marketers are seeking the help of outside agencies to plan their TV ad-buying strategy.B2B Marketing Content Your Clients Should be UsingIf your B2B client has been producing content marketing, GOOD! Producing content is a great start, but is your client’s content the type that their target customers are looking for?Social Media Marketing Isn't Enough: Help Your Clients See ThatSocial media marketing on its own is not enough to support your client’s business. Here’s what you need to know to convince them otherwise.Your Client's Channel Marketing Plans are Your Opportunity59% of business-to-business (b2b) companies participate in channel marketing, and almost all have big plans for their partner programs that you can help with.Is Your Client's Online Experience Scaring 85% of Customers Away?85% of consumers aren’t happy with the experiences they have shopping online. So, if your clients want to boost sales, they HAVE TO focus on their customers’ online experience.What You Should be Tracking Instead of Email Open RatesAre your clients freaking out over Apple’s new Mail Privacy Protection (MPP)’s effect on email open rates? Here's what you can measure instead.How to Create Memorable Digital AdsAre your client’s digital ads memorable? According to cognitive neuroscientist Dr. Carmen Simon, writing for b2b decision labs, there’s a science behind creating memorable digital ads.Signature Sounds are Becoming More Important than LogosHaving a signature sound could give your client's brand the attention and emotional connection they've been looking for.OTC Health Care is Booming: Why You Should CareConsumers are turning to over-the-counter (OTC) health care that focuses on monitoring and personalized sickness prevention and need digital ads to show them the way.Help Your Clients Master Content CreationContent creation is the backbone of a successful organization. Here's what your clients want out of their creation efforts. LOCAL AND DIGITAL MARKETING RESEARCH AdMall®AdMall provides tactical business intelligence and qualified leads for local media sales teams and digital marketing agencies. A single sale can pay for an entire year of AdMall for your entire team.AudienceSCAN®AudienceSCAN is SalesFuel's proprietary research on consumer behavior, purchase intent, media influence, psychographics and more. Available by segment to brand marketers and developers via API. FREE GUIDANCE FROM LEADING EXPERTS Voice of the Buyer study: Gen Z Buyers to Salespeople "Give me the price and get lost."LEARN MORE2021 Update: Targeting the Five Types of Purchase IntentFREE DOWNLOADWhite Paper: Selling Digital Marketing Services to Local BusinessesFREE DOWNLOADWhite Paper: Selling to Millennial Decision-MakersFREE DOWNLOAD ON-DEMAND WEBINARS How Buyers Qualify Sellers: The Importance of Credibility in Sales — AA-ISP Virtual KeynoteWATCH NOWCold Calling in a Digitally Enabled Environment: Vendor Neutral Panel DiscussionWATCH NOWAdMall/BIA 2021 Local Digital Event Series: Road TripsWATCH NOWAdMall/BIA 2021 Local Digital Event Series: Home ImprovementWATCH NOWAdMall/BIA 2021 Local Digital Event Series: New Year, New RevenueWATCH NOWOn-Demand Webinar: Accelerating 4th Quarter Media Sales RevenueWATCH NOWOn-Demand Webinar: Selling Digital Marketing Services to Local BusinessesWATCH NOWOn-Demand Webinar: 2020 State of Media SalesWATCH NOW EXECUTIVE INTERVIEWS MORE EPISODES
Making the Most of Pay-TV AdsTraditional cable TV subscribers may be waning, but pay-TV is in high demand. Many brands, such as ESPN+, are launching their own direct-to-consumer streaming services. So, if your clients invest in pay-TV ads, it can be difficult to
Why Your Clients Should be Using High-Energy TV AdsYour clients should be making high-energy TV ads, not high-volume ones.
Marketers to Seek Outside Help for TV Ad Buying StrategyThe constant evolution of TV presents marketers with numerous opportunities. One of the biggest is that in-house marketers are seeking the help of outside agencies to plan their TV ad-buying strategy.
B2B Marketing Content Your Clients Should be UsingIf your B2B client has been producing content marketing, GOOD! Producing content is a great start, but is your client’s content the type that their target customers are looking for?
Social Media Marketing Isn't Enough: Help Your Clients See ThatSocial media marketing on its own is not enough to support your client’s business. Here’s what you need to know to convince them otherwise.
Your Client's Channel Marketing Plans are Your Opportunity59% of business-to-business (b2b) companies participate in channel marketing, and almost all have big plans for their partner programs that you can help with.
Is Your Client's Online Experience Scaring 85% of Customers Away?85% of consumers aren’t happy with the experiences they have shopping online. So, if your clients want to boost sales, they HAVE TO focus on their customers’ online experience.
What You Should be Tracking Instead of Email Open RatesAre your clients freaking out over Apple’s new Mail Privacy Protection (MPP)’s effect on email open rates? Here's what you can measure instead.
How to Create Memorable Digital AdsAre your client’s digital ads memorable? According to cognitive neuroscientist Dr. Carmen Simon, writing for b2b decision labs, there’s a science behind creating memorable digital ads.
Signature Sounds are Becoming More Important than LogosHaving a signature sound could give your client's brand the attention and emotional connection they've been looking for.
OTC Health Care is Booming: Why You Should CareConsumers are turning to over-the-counter (OTC) health care that focuses on monitoring and personalized sickness prevention and need digital ads to show them the way.
Help Your Clients Master Content CreationContent creation is the backbone of a successful organization. Here's what your clients want out of their creation efforts.
AdMall®AdMall provides tactical business intelligence and qualified leads for local media sales teams and digital marketing agencies. A single sale can pay for an entire year of AdMall for your entire team.
AudienceSCAN®AudienceSCAN is SalesFuel's proprietary research on consumer behavior, purchase intent, media influence, psychographics and more. Available by segment to brand marketers and developers via API.
How Buyers Qualify Sellers: The Importance of Credibility in Sales — AA-ISP Virtual KeynoteWATCH NOW
