Quick Takes on Marketing Research

Content Marketing Programs
How Breakthrough Content Marketing Programs Drive Higher SMB Profits

Are your small to medium-​sized business (SMB) clients worried about reaching their sales goals this year? It may be time to reexamine their content marketing approach. Here are some breakthrough content marketing programs to go over with them.

free ad-supported TV
Free Ad-​​Supported TV Attracts Devoted Subscribers

With prices of nearly everything imaginable skyrocketing right now, U.S. consumers are looking to cut costs wherever they can. Since the average consumer spends nearly $1,000 on subscriptions annually, that may be where they start. Is your free ad-​supported TV client ready to swoop in

Broadcast Advertising
TV Broadcast Advertising Drives 60% of Viewers to Research Online

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. Plus, TV ads often motivate digital engagement. Let’s discuss.

digital marketer
Quick Tips to Help Digital Marketer Clients Avoid Being Cancelled

Cancel culture has got brands on high alert. But it doesn’t have to be as terrifying as your digital marketer clients think. Here are a few tips to avoid public backlash.

Business Intelligence Insights
3 Ways to Drive Revenue with Business Intelligence Insights

Improving profit margins can be an extremely difficult goal to achieve without the right business intelligence insights. There are three in particular that you need to give your client that best chance of success this year. Here’s what they are.

Digital Marketing Content
How Clients Can Use Digital Marketing Content to Drive Sales

After a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR, more consumers are ready to spend more on electronics/​technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023. And your client

email campaign marketing
How to Drive Loyalty with Email Campaign Marketing

It’s easy to use email campaign marketing to simply send newsletters and brand-​related content. But that’s squandering the power that email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign.

organic SEO marketing
Top Organic SEO Marketing Tactics to Drive Rankings

No matter how fantastic your client’s content is, it’ll never reach their audience without stellar search engine optimization (SEO). Here are a few organic SEO marketing tactics you should know so your client’s content has the best chance of reaching their target audience.

content marketing methods
Content Marketing Methods that Drive B2B Leads

If your B2B client wants to make meeting their sales goals for the year easier, they need to focus on finding qualified leads. Yeah, easier said than done. But there are a few content marketing methods that can help.

online video
How Your Clients Can Reach Online Video-​​Watching Consumers

You’ll never guess who’s leading the charge in how we consume video content: Gen Z. Their preferences for online video and streaming content aren’t just their own anymore. Here’s what you and your clients need to know.

local reach
Marketers Expand Local Reach with Loyalty Programs

Nothing inspires sales quite like deals, discounts, coupons, etc. And what better way to offer those incentives than by having customers earn them with their purchases? Loyalty programs are the ultimate way for brands to expand their local reach.

CTV marketing
Advertiser Focus on CTV Marketing to Jump this Year

CTV marketing is proving so effective that the majority of advertisers are planning on increasing its budget again. Is your client among them? If not, they probably should be.

Marketing Research Infographics

Marketing Research Solutions

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Special Reports

Executive Interviews

Steve Shenbaum, Game On, gamification, employee engagement, sales management, leadership, communication, teamwork, Manage Smarter, SalesFuel
category design, superconsumers; business category, go to market strategy, go to market, product launch, sales, Eddie Yoon, Category Pirates, Manage Smarter, SalesFuel
Go for No, Andrea Waltz, When They Say No, rejection, sales, leadership, Manage Smarter, SalesFuel
sales pipeline, sales pipeline management, ignite selling, Steve Gielda, Manage Smarter, SalesFuel
Brynne Tillman, social selling. social sales link, linkedin, chatgpt, ai, social media, manage smarter, podcast, SalesFuel SalesCred, sales credibility, digital credibility
Darren Horwitz, Ten Ten, rebranding, branding, rebrand, brand implementation; marketing communication. Manage Smarter, podcast, AdMall, SalesFuel
Jon Morris, Ramsay Innovations, marketing agencies, advertising agency, financials, forecasting, budgeting
Skot Waldron on the Manage Smarter show from SalesFuel
Darrell Amy on the Manage Smarter Show by SalesFuel
Teresa Mitrovic on the Manage Smarter Show by SalesFuel
Neil Day from R-Zero on the Manage Smarter Show by SalesFuel
Chandler Bolt on the Manage Smarter Show by SalesFuel
Jeff Risley on the Manage Smarter Show by SalesFuel
Michael Buzinski on the Manage Smarter Show by SalesFuel
Hannah Grady Williams on the Manage Smarter Show from SalesFuel
Reland Logan on the Manage Smarter show from SalesFuel
Seth Greene on the Manage Smarter podcast from SalesFuel
Sky Stephens on the Manage Smarter podcast from SalesFuel
Wayne Mullins on the Manage Smarter podcast from SalesFuel
Rishad Tobaccowala on the Manage Smarter podcast from SalesFuel
Timothy Seward on the Manage Smarter podcast from SalesFuel

The Manage Smarter show features lively discussions about the psychology of sales, marketing, management and leadership.
New episodes are released twice monthly wherever you get your podcasts.