Go Beyond Demographics
with 1,350+ Consumer Personas
AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and consumer behavior in the United States.
Now in its 15th year, this in-
Business development specialists use AudienceSCAN to identify new markets, new opportunities and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.
Advanced Audience Insights
for Strategic Marketing
Consumer Behavior
INCLUDING
- Customer Experience (CX)
- Purchase Intent
- Pre-
Purchase Research - Selection Criteria
Digital Audience Segmentation
INCLUDING
- Content Marketing Audiences
- AI Usage and Attitudes
- Search and Social Media
- Online Experience
OTT and Media Advertising
INCLUDING
- Media Usage
- Advertising Response
- OTT, CTV and FAST Viewers
- Programming Preferences
Medical Marketing
INCLUDING
- Cosmetic Procedure Clients
- Medical Specialty Patients
- Dental Patients
- Pharmacy Customers
Cause
Marketing
INCLUDING
- Charity Support
- Membership Intent
- Event Attendance
- Planned Donations
Sports
Marketing
INCLUDING
- Sports Participants
- Professional Sports Fans
- College Sports Fans
- Fitness Activities
Employment Recruiting
INCLUDING
- Work and Job Search Status
- Employment Selection Criteria
- Job Posting Sources Used
- Future Job Fair Attendees
Competitive Intelligence
INCLUDING
- 300+ Chain Store Customers
- Franchise Customers
- Restaurant Diners
- Automotive Service Customers
Consumer Psychographics
1. Lifestyle Interests+Attitudes
including hobbies, dining, education, causes/
2. Shopping Behavior
with shopping preferences, pre-
3. Marketing Influence
including event marketing, cause marketing, advertising in traditional and digital media
4. Internet and Technology Usage
including websites, devices, mobile apps, streaming, blogs, podcasts, streaming subscriptions and more
5. Media Usage
including television, OTT, cable networks, radio, newspaper, magazine, direct mail, cinema, social media, and others
6. Sports Interests
insights for participation sports and spectator sports at the pro, college and high school levels
7. Entertainment Preferences
including movies, music, events and shows
8. Automotive Preferences
with vehicles owned, brands preferred, auto service preferences and dealership selection criteria
9. Health and Wellness Concerns
including ailments, diet, allergies and exercise activities
10. Employment and Commute Time
with job status; commute time and method; work from home; those seeking a new job; planning for retirement and business start-
EXCLUSIVE MARKETING RESEARCH FROM SALESFUEL
Early- Cycle Purchase Intent
1. Planned Purchasers
Consumers who actively plan to make a purchase or out-
2. Frequent Purchasers
Consumers who purchase the same type of product multiple times during a typical week, like ordering breakfast from a fast food restaurant
3. Potential Switchers
AudienceSCAN reveals the attitudes of consumers who are unhappy with a current service provider – like doctors, wireless or health insurance – and may already be looking for alternatives
4. Future Event Attendees
Consumers who plan to attend any of 35 kinds of events in the next 12 months, like an auto show, health fair or ethnic festival
5. Aspirational Purchasers
Consumers who want to achieve or attain a personal goal in the next 12 months, like getting engaged, losing weight, going back to college or being more proactive in planning for retirement. Consumers desiring to make this kind of transition may also make them planned sellers of items like houses, cars and boats — as well as consumer goods to consignment or second hand outlets.
Methodology
Every year, SalesFuel sets out to learn more about the people in the United States who are most likely to have similar interests or attitudes about a particular product, service or subject. The purpose of this research is not only to identify them demographically and geographically, but more importantly, psychographically, to understand what is in the hearts and minds of these potential customers. This proprietary study, now in its 15th year, has become widely known as AudienceSCAN.
In April and May, 2024, SalesFuel surveyed an online consumer panel of 63,488 adults that was representative of the adult population of the United States. 17,715 adults fully completed the AudienceSCAN survey.
All online survey interviewees were screened to identify and verify personal information, location and demographics and to delete all duplicate/