AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision-makers in America
Now in its 10th year, this in-depth analysis of nearly 15,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers.
More than 1,450 customer groups are profiled – including 96 new profiles since 2018 – with details on shopping behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more.
Business development specialists use AudienceSCAN to identify new markets, new opportunities and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach,) while crafting a message with impact to those who are most likely to buy.
AudienceSCAN goes way beyond demographics to reveal vital information about your client’s best customers, including: