AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision makers in America

Now in its 10th year, this in-depth analy­sis of near­ly 15,000 U.S. online adult con­sumers gives you the exclu­sive insight to bet­ter under­stand what’s in the hearts and minds of your account’s best cus­tomers.

More than 1,450 cus­tomer groups are pro­filed – includ­ing 96 new pro­files since 2018 – with details on shop­ping behav­ior, pur­chase intent, digital+technology usage, health+wellness con­cerns, auto­mo­tive pref­er­ences, leisure inter­ests, din­ing habits and more.

Busi­ness devel­op­ment spe­cial­ists use Audi­enceS­CAN to iden­ti­fy new mar­kets, new oppor­tu­ni­ties and new chan­nel part­ners. Mar­keters can use Audi­enceS­CAN data to reach the peo­ple who count (instead of count­ing the peo­ple they reach,) while craft­ing a mes­sage with impact to those who are most like­ly to buy.

Audi­enceS­CAN goes way beyond demo­graph­ics to reveal vital infor­ma­tion about your client’s best cus­tomers, includ­ing:

  • 1. LIFESTYLE INTERESTS AND ATTITUDES

    includ­ing hob­bies, din­ing, edu­ca­tion, causes/charities and oth­er leisure activ­i­ties

  • 2. PURCHASE INTENT

    with shop­ping pref­er­ences, pre-pur­chase research ten­den­cies, top chains and fran­chis­es pre­ferred

  • 3. MARKETING INFLUENCE

    includ­ing event mar­ket­ing, cause mar­ket­ing, adver­tis­ing in tra­di­tion­al and dig­i­tal media

  • 4. INTERNET AND TECHNOLOGY USAGE

    includ­ing web­sites, devices, mobile apps, stream­ing, blogs, pod­casts and more

  • 5. TRADITIONAL MEDIA USAGE

    includ­ing tele­vi­sion, cable net­works, radio, news­pa­per, mag­a­zine, direct mail, cin­e­ma and oth­ers

  • 6. SPORTS INTERESTS

    both par­tic­i­pa­tion sports and spec­ta­tor sports

  • 7. ENTERTAINMENT PREFERENCES

    includ­ing movies, music, events and shows

  • 8. AUTOMOTIVE PREFERENCES

    with vehi­cles owned, brands pre­ferred, dai­ly com­mute and deal­er­ship selec­tion cri­te­ria

  • 9. HEALTH AND FITNESS CONCERNS

    includ­ing ail­ments, aller­gies and exer­cise pref­er­ences

  • 10. POLITICAL PREFERENCES

    with par­ty affil­i­a­tion, pol­i­cy sup­port and vot­ing par­tic­i­pa­tion

Audi­enceS­CAN dig­i­tal mar­ket seg­men­ta­tion is avail­able through the Sales­Fu­el LOCAL and AdMall for Media and Agen­cies