AudienceSCAN®

HOW AMERICA THINKS, SHOPS AND DECIDES

Psychographics

Methodology

Solutions

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Psychographics

Solutions

Methodology

Learn More

Go Beyond Demographics
with 1,350+ Consumer Personas

AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and consumer behavior in the United States.

Now in its 15th year, this in-depth analysis of over 17,715 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. More than 1,355 customer groups are profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more.

Business development specialists use AudienceSCAN to identify new markets, new opportunities and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.

Advanced Audience Insights
for Strategic Marketing

AudienceSCAN, marketing research, shopper intelligence, purchase intent, market intelligence, psychographics, marketing intelligence

Consumer Behavior

INCLUDING
  • Customer Experience (CX)
  • Purchase Intent
  • Pre-Purchase Research
  • Selection Criteria
AdMall, AudienceSCAN, content marketing, audience profiles, B2B marketing, digital marketing, marketing research

Digital Audience Segmentation

INCLUDING
  • Content Marketing Audiences
  • AI Usage and Attitudes
  • Search and Social Media
  • Online Experience
AudienceSCAN, OTT, CTV, streaming video, broadcast TV, cable TV, television station, viewer profiles, TV viewers

OTT and Media Advertising

INCLUDING
  • Media Usage
  • Advertising Response
  • OTT, CTV and FAST Viewers
  • Programming Preferences
AudienceSCAN, medical marketing, marketing research, healthcare marketing, clinic advertising, doctor marketing, planned procedures, consumer intelligence, patient intelligence

Medical Marketing

INCLUDING
  • Cosmetic Procedure Clients
  • Medical Specialty Patients
  • Dental Patients
  • Pharmacy Customers
AudienceSCAN, cause marketing, marketing research, charities, social alignment, volunteerism

Cause
Marketing

INCLUDING
  • Charity Support
  • Membership Intent
  • Event Attendance
  • Planned Donations
AudienceSCAN, sports marketing, fitness, exercise, pickleball, sports

Sports
Marketing

INCLUDING
  • Sports Participants
  • Professional Sports Fans
  • College Sports Fans
  • Fitness Activities
SalesCred, SalesCred PRO, trusted advisor, credibility, sales credibility, B2B sales, sales intelligence, business intelligence, digital marketing, LinkedIn, SalesFuel

Employment Recruiting

INCLUDING
  • Work and Job Search Status
  • Employment Selection Criteria
  • Job Posting Sources Used
  • Future Job Fair Attendees
AudienceSCAN, audience segmentation, customer profiles, shopper profiles, planned purchases, purchase intent, pre-purchase research, marketing research

Competitive Intelligence

INCLUDING
  • 300+ Chain Store Customers
  • Franchise Customers
  • Restaurant Diners
  • Automotive Service Customers

Consumer Psychographics

AudienceSCAN goes way beyond demographics to reveal vital information about your client’s best customers. All AudienceSCAN consumer personas include the following for the United States and up to 6 U.S. regions:



1. Lifestyle Interests+Attitudes

including hobbies, dining, education, causes/charities and other leisure activities



2. Shopping Behavior

with shopping preferences, pre-purchase research tendencies, top chains and franchises preferred



3. Marketing Influence

including event marketing, cause marketing, advertising in traditional and digital media



4. Internet and Technology Usage

including websites, devices, mobile apps, streaming, blogs, podcasts, streaming subscriptions and more



5. Media Usage

including television, OTT, cable networks, radio, newspaper, magazine, direct mail, cinema, social media, and others



6. Sports Interests

insights for participation sports and spectator sports at the pro, college and high school levels



7. Entertainment Preferences

including movies, music, events and shows



8. Automotive Preferences

with vehicles owned, brands preferred, auto service preferences and dealership selection criteria



9. Health and Wellness Concerns

including ailments, diet, allergies and exercise activities



10. Employment and Commute Time

with job status; commute time and method; work from home; those seeking a new job; planning for retirement and business start-up goals

EXCLUSIVE MARKETING RESEARCH FROM SALESFUEL

Early-Cycle Purchase Intent

AudienceSCAN reveals what consumers plan to buy within the next 12 months, often long before they start an online search.



1. Planned Purchasers

Consumers who actively plan to make a purchase or out-of-pocket payment in the next 12 months – includes home, medical, automotive, vacation, fashion, technology and leisure purchases. You can also get exclusive insights on planned purchases by decision-makers of U.S. businesses with 20+ employees from our proprietary B2B BuyerSCAN study.



2. Frequent Purchasers

Consumers who purchase the same type of product multiple times during a typical week, like ordering breakfast from a fast food restaurant



3. Potential Switchers

AudienceSCAN reveals the attitudes of consumers who are unhappy with a current service provider – like doctors, wireless or health insurance – and may already be looking for alternatives



4. Future Event Attendees

Consumers who plan to attend any of 35 kinds of events in the next 12 months, like an auto show, health fair or ethnic festival



5. Aspirational Purchasers

Consumers who want to achieve or attain a personal goal in the next 12 months, like getting engaged, losing weight, going back to college or being more proactive in planning for retirement. Consumers desiring to make this kind of transition may also make them planned sellers of items like houses, cars and boats — as well as consumer goods to consignment or second hand outlets.

Methodology

Every year, SalesFuel sets out to learn more about the people in the United States who are most likely to have similar interests or attitudes about a particular product, service or subject. The purpose of this research is not only to identify them demographically and geographically, but more importantly, psychographically, to understand what is in the hearts and minds of these potential customers. This proprietary study, now in its 15th year, has become widely known as AudienceSCAN.

In April and May, 2024, SalesFuel surveyed an online consumer panel of 63,488 adults that was representative of the adult population of the United States. 17,715 adults fully completed the AudienceSCAN survey.

All online survey interviewees were screened to identify and verify personal information, location and demographics and to delete all duplicate/multiple entries. The survey respondents were controlled by geographic region, age, race and ethnicity, income, and gender to accurately reflect the adult population of the United States. The consumers in our survey live in six regions of the U.S. as follows: Mid-Atlantic: 3,159, Midwest: 3,409, New England: 738, South: 5,119, and Southwest: 2,129.

More Insight from AudienceSCAN