C. Lee Smith
President/CEOFounded company in 1989. Lee was named as one of the World's Leading Sales Consultants by Selling Power magazine in 2018 and 2020. Foremost expert in sales credibility, executive leadership, sales coaching and behavioral analysis. Lee is author of the new book Hire Smarter, Sell More!, co-host of the Manage Smarter podcast and frequent keynote speaker.
Paul Mascari
Senior Vice PresidentHeads the Product Group for SalesFuel. Responsible for information technology, infrastructure, research, data management and app development as Vice President of IT since 2002. He ascended to the Senior Vice President role in 2017.
Kathy Crosett
Vice President of ResearchLeads quantitative research, analysis and editorial content for SalesFuel since 2001. She is also Publisher of the SalesFuel Today blog. Previously Kathy was an analyst in healthcare marketing research. She holds an MBA from University of Vermont.
Audrey Strong
VIce President of CommunicationsHeads all marketing and communications, including public relations — which she has directed since 2014. Prior to SalesFuel, Audrey headed PR for Ritz-Carlton Denver before founding her own public relations firm. She also served years as an award-winning journalist in television news.
Dave Blakeslee
Vice President of TrainingLeads learning and the client success team for SalesFuel. Expert in software training, e‑learning, instructional design, and documentation for our SaaS products since 2007. Dave is a Gitomer Certified Advisor and ATD Certified.
Bryan Murphy
Vice President of Information TechnologyHeads SaaS platform development for SalesFuel. Bryan has 20+ years expertise in UI/UX, software and web application development.
Denise Gibson
Director of AdMall SalesDenise has been a key part of the growth of SalesFuel since 2002. An award-winning salesperson, she oversees sales and client relationship for our AdMall sales intelligence solution for media and agencies. Denise has been designated as the Media Sales Expert on the Sales Experts Channel.
