Nearly half of media sales representatives in a fresh new survey expect their forecasted local-direct sales revenue will finish 2021 “significantly higher” than in 2020. Recruiting/employment (63%) and entertainment (45%) are seen as leading growth sectors. Much like their advertisers, recruiting presents a major challenge for media companies, especially when it pertains to the sales department. 78% of all respondents say that hiring high-quality salespeople is proving significantly harder than in previous years – a view that jumped to nearly 88% for digital* respondents. These are some of the highlights of the annual State of Media Sales™ survey conducted by leading sales intelligence firm SalesFuel. You can download our free infographic with more results here: https://salesfuel.com/soms “Media companies, like many other industries, are finding their current process for hiring salespeople is outdated, which puts them at a disadvantage in today’s labor shortage,” says SalesFuel CEO C. Lee Smith. “It’s also time to consider expanding your candidate pool beyond those currently in sales to others …
If you’re trying to sell to Generation Z buyers, new data shows they have a radically different mindset from millennials and all buyers overall, requiring businesses and sales professionals to adjust tactics to close the deal. The fresh new data is from SalesFuel®, which provides sales teams with the power to Sell Smarter®, and comes out of its new Voice of the Buyer Study.
Why is credibility so important for salespeople? Does it impact prospecting and lead generation more than one might think? In this episode of Sales Reinvented, C. Lee Smith argues that credibility is the thing that sets you apart—and you need to embrace it. C. Lee Smith is the CEO and Founder of SalesFuel. He is also the author of the international bestseller “SalesCred.” He’s uniquely qualified to share prospecting and lead generation dos and don’ts. Don’t miss it!
Episode 99 of the Live with Bottleneck show on Facebook Live, LinkedIn and YouTube featured our founder and CEO C. Lee Smith. Lee has more than 30 years of experience in sales and sales management and is recognized as one of the world’s leading sales consultants by Selling Power Magazine. In addition to being a lifelong salesperson, Lee is a Certified Professional Behavioral Analyst, keynote speaker, and co-host of the popular Manage Smarter podcast. He is also the author of the Amazon bestseller SalesCred: How Buyers Qualify Sellers and the creator of the new CoachFeed sales micro coaching platform.
SalesFuel®, a leading sales enablement group that provides sales teams with the intelligence to Sell Smarter®, announces CoachFeed, the new AI-powered assistant coach, offering automated, personalized sales coaching.
C. Lee Smith was interviewed on the April 6, 2021 edition of the Salesman show from HubSpot Studio in England. He is the CEO and Founder of SalesFuel. He is also the author of “SalesCred,” and the international bestseller “Hire Smarter, Sell More!” He is also the creator of the CoachFeed sales microcoaching platform. Watch on-demand at YouTube or listen wherever you get your podcasts.
Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion (or 44.7 percent) will come from digital media. The continued growth and opportunities in digital will be the focus of a Local Digital Event Series co-produced monthly by BIA and SalesFuel.
SalesFuel® has promoted Denise Gibson to Director of AdMall Sales. An award-winning salesperson, she oversees sales and client relationships for our AdMall sales intelligence solution for media and agencies. “Denise has been a key part of the growth of SalesFuel since 2002. She has built strong relationships with our clients who depend on her for media industry insights and strategic guidance,” said C. Lee Smith, CEO of SalesFuel. Previously, Denise worked as our Senior Sales Strategist and as one of our Sales Development Managers.
SalesFuel®, which has provided sales teams with the power to “Sell Smarter®” since 1989, has appointed John Powers as Director of Enterprise SAAS Sales.