June 3, 2026

SalesFuel announces new research revealing the average cost of a bad B2B sales hire now totals $177,171, significantly higher than the figure most commonly cited by business leaders for the past decade. The findings were announced during a webinar hosted by Paul Nolan, Editor-in-Chief of Sales & Marketing Management, featuring C. Lee Smith, Founder and CEO of SalesFuel, and Kathy Crosett, Senior Vice President of Research at SalesFuel.

May 26, 2026

Upcoming Webinar on 6/3 Details the Biggest Challenge for Sales Managers (link below to register) SalesFuel's recent Voice of the Sales Manager™ survey, representing the opinions of sales managers across a well-balanced mix of businesses, presents key insights into the current State of Sales Management in 2026. "AI adoption in sales continues to face resistance due to customer data concerns, limited training and fear of losing the human element. With only 37% of sales managers

May 26, 2026

SalesFuel has been included in Selling Power's Top Sales Training Companies 2026. "SalesFuel continues to distinguish itself as one of the most forward‑thinking organizations in the sales training industry. Their deep commitment to research‑driven insights, AI‑enhanced sales enablement and measurable client impact made them an exceptional choice for Selling Power's 2026 list of Top Sales Training Companies," said Selling Power publisher and founder Gerhard Gschwandtner. SalesFuel has

April 28, 2026

Key Takeaways: 43% of sales reps say they would follow their current manager to a new company, showing the powerful impact leadership has on retention and performance. Motivation, coaching, communication and people-first leadership are among the top traits that define the best sales managers. Insights from the report show how tools like TeamTrait talent analytics can help organizations better understand what drives salespeople and build stronger teams. Leadership matters more than

January 16, 2026

SalesFuel announced today that Amanda Levin, Vice President of Project Management & Deployment, has been added to the company’s Leadership Team. The Leadership Team is SalesFuel’s core group of executives responsible for assessing, guiding and monitoring the company’s operations, strategy and long-term direction. Levin has been a member of the SalesFuel organization for more than 11 years, having joined the company in 2014. During her tenure, she has held roles across

November 17, 2025

SalesFuel today released its 2025 Voice of the Sales Rep™ study, revealing a changing sales workforce where increasing stress, uneven AI adoption, and manager-related dissatisfaction are reshaping performance and retention outcomes. The survey of more than 800 U.S. B2B sellers finds that while sales professionals are incorporating AI into their daily workflow, companies have not yet aligned the technology with training and strategy — leaving many uncertain about how to use AI to

October 22, 2025

SalesFuel®, in partnership with BIA Advisory Services, has released the results of the 2025 State of Media Sales™ Survey, revealing that 58% of media sales managers are either very or somewhat optimistic about revenue growth in 2026. Now in its 13th year, the study provides a detailed look into the outlook, priorities, and challenges facing media sales professionals across the U.S. Conducted in August of this year, the survey gathered insights from 540 self-reported media sellers and

August 12, 2025

B2B BuyerSCAN™ Reveals the Latest Insights on B2B Decision-Making, AI Use and Purchase Intent SalesFuel®, a leader in sales intelligence and market research, announces the release of B2B BuyerSCAN™ 2025 – now live in AdMall®. This year’s study delivers fresh insights into how today’s CEOs and senior decision-makers are navigating business challenges, making purchases and incorporating AI into the buying process. B2B BuyerSCAN™ 2025 features exclusive findings from

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Media Contact

Audrey Strong, SalesFuel Senior VP of Communications

Audrey Strong
Senior Vice President of Communications

  • Heads all marketing and communications, including public relations — which she has directed since 2014.
  • Prior to SalesFuel, Audrey headed PR for Ritz-Carlton Denver before founding her own public relations firm. She also served years as an award-winning journalist in television news.
  • Email: astrong@salesfuel.com
  • Phone: 614–318‑3771
  • X/Twitter: @tallmediamaven
  • LinkedIn: https://www.linkedin.com/in/audreystrong/

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