Why is credibility so important for salespeople? Does it impact prospecting and lead generation more than one might think? In this episode of Sales Reinvented, C. Lee Smith argues that credibility is the thing that sets you apart—and you need to embrace it. C. Lee Smith is the CEO and Founder of SalesFuel. He is also the author of the international bestseller “SalesCred.” He’s uniquely qualified to share prospecting and lead generation dos and don’ts. Don’t miss it!
Episode 99 of the Live with Bottleneck show on Facebook Live, LinkedIn and YouTube featured our founder and CEO C. Lee Smith. Lee has more than 30 years of experience in sales and sales management and is recognized as one of the world’s leading sales consultants by Selling Power Magazine. In addition to being a lifelong salesperson, Lee is a Certified Professional Behavioral Analyst, keynote speaker, and co-host of the popular Manage Smarter podcast. He is also the author of the Amazon bestseller SalesCred: How Buyers Qualify Sellers and the creator of the new CoachFeed sales micro coaching platform.
SalesFuel®, a leading sales enablement group that provides sales teams with the intelligence to Sell Smarter®, announces CoachFeed, the new AI-powered assistant coach, offering automated, personalized sales coaching.
C. Lee Smith was interviewed on the April 6, 2021 edition of the Salesman show from HubSpot Studio in England. He is the CEO and Founder of SalesFuel. He is also the author of “SalesCred,” and the international bestseller “Hire Smarter, Sell More!” He is also the creator of the CoachFeed sales microcoaching platform. Watch on-demand at YouTube or listen wherever you get your podcasts.
Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion (or 44.7 percent) will come from digital media. The continued growth and opportunities in digital will be the focus of a Local Digital Event Series co-produced monthly by BIA and SalesFuel.
SalesFuel® has promoted Denise Gibson to Director of AdMall Sales. An award-winning salesperson, she oversees sales and client relationships for our AdMall sales intelligence solution for media and agencies. “Denise has been a key part of the growth of SalesFuel since 2002. She has built strong relationships with our clients who depend on her for media industry insights and strategic guidance,” said C. Lee Smith, CEO of SalesFuel. Previously, Denise worked as our Senior Sales Strategist and as one of our Sales Development Managers.
SalesFuel®, which has provided sales teams with the power to “Sell Smarter®” since 1989, has appointed John Powers as Director of Enterprise SAAS Sales.
Gearing up for 2021, heads of sales need to ensure their sales managers have a laser-like focus on developing their teams and driving revenue. In an alliance with TopLine Leadership, SalesFuel’s new online Sales Manager Training program is based on Kevin Davis’ bestselling book The Sales Manager’s Guide to Greatness: 10 essential strategies for leading your team to the top.
SalesFuel’s recently conducted American State of Credibility survey finds that car salespeople rank at the bottom of the list for perceived credibility with only 20% of consumers strongly agreeing or agreeing they are credible. And fewer than one in three consumers (28.4%) view salespeople who sell something other than automobiles as credible. C. Lee Smith’s new book SalesCred™ which reveals how salespeople build (and lose) credibility. According to Smith, salespeople often talk about qualifying the buyer. Instead, they should examine how the buyer qualifies the seller. How the buyer perceives the seller has significantly more impact on whether a sale is made than how the seller perceives the buyer. This is why building Sales Credibility is so important.