SalesFuel Today

AI in B2B sales isn’t just here. It’s growing, and sellers are looking for ways to tackle this powerful tool for their own success. Specifically, SalesFuel’s Voice of the Sales Rep study found that of those who use AI, most use it for customer research, data analysis and task automation.

What should you look for when hiring a sales manager? Our research shows that 74% of sales reps give top grades to managers who set clear goals and explain how they will be measured. This means the best sales managers are excellent communicators and motivators. They offer personalized coaching and possess true empathy. You can find candidates with these traits when you use sales hiring assessments.

Looking for ways to make your cold calls a little more productive next year? Even if you’re a seasoned Think building rapport in sales isn’t a top priority? Think again. 45% of B2B buyers say likeability and friendliness are top traits they want in a seller, according to SalesFuel research.

99% of B2B buyers say they use at least one social network, according to SalesFuel’s B2B BuyerSCAN. Clearly, B2B social selling makes sense, as prospective clients are active on these networks.

Reps often find themselves in high-​stakes, emotionally charged scenarios. Keeping your cool in sales is essential to maintaining relationships and safeguarding your professionalism.

Do you know what the average turnover rate is in sales departments? Our research shows it’s 30%. If you want to reduce the turnover in our department, you’ll need to make better hiring decisions. The best way to do that is to use a sales talent assessment.

How can sellers better manage their time? Time management in sales is essential to success but mastering it can be tricky. Nearly 40% of B2B sellers say the ability to manage time well is a top characteristic needed in sales. But the same sellers report struggling with time themselves.

Are you alienating or annoying your prospects? Sellers may be pushing away prospects without even realizing it by not tapping into smart communication in sales.

Are you using a sales personality test when hiring for sales? At least 26% of sales managers still use personality tests when recruiting sales personnel according to our research. They could be making much better hires by changing their approach. They could ask candidates to take sales acumen assessments.

Are you creating sales personas? If not, you may be missing out on an opportunity to optimize lead generation.

Someone new to sales may believe that sheer ambition and a willingness to learn will sustain them. Well, these traits certainly can’t hurt.

Sales managers, do you feel like the most underappreciated employee in your organization? That may be because you lack the required sales manager skills. How can you focus on developing these skills when you’re supposed to manage your reps? It’s not as hard as it sounds.

Is AI in B2B sales becoming the new normal? SalesFuel’s Voice of the Sales Rep study found that AI is primarily used by sellers for customer and business intelligence (cited by 31%).

Tough customers in B2B sales are not just obstacles; they are catalysts that sharpen your skills in patience, empathy, and strategic thinking. When handled well, they often become some of your most loyal and profitable accounts.

Did you know that the average sales manager experiences a 30% turnover rate? Our proprietary research also shows that only 45% of sales managers use a sales skills assessment, like TeamTraitTM, when they are hiring. This simple tip, along with the others I explain below can reduce turnover in your department.