Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators." In this episode, we discuss: Tips on humanizing remote working in this environment and touchpoints to help humanity trump data; How to incentivize staff to change and lean into disruption; How to upgrade your mental operating system and inject more human touches into the work environment; The dangers of data vs. human stories and skills within the business; and Dealing with "The Turd on the Table."
Have you ever thought about how difficult the decision-making process is for your clients? Yes, your product or service could solve their present need to a T at a good price, but a handful of other companies also meet those qualifications. So, what makes you stand out as the obvious choice for your prospects?
"Functional and travel-focused products have been bright spots in the accessories industry over the past few years. According to The NPD Group, 2019 revealed an increased consumer emphasis on lightening their load as U.S. dollar sales of carry-on luggage grew 3% and sales of larger sized suitcases declined nearly as much."
In your new roles as sales manager, you may be tempted to steamroll changes through the department. You'll have better outcomes by going rogue.
"Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space, according to Nielsen."
The global economy, which had been roaring along for several years since the Great Recession ended, has slowed way down in the past few weeks. You’ll need to roll out new sales management tactics to rev up your sales team.
You engage customers all the time. But now, it’s more important than ever. Because most of America is confined to their homes during the coronavirus outbreak, you are going to have to be especially proactive, and creative, when it comes to reaching out.
"The effects of Coronavirus are being felt across the travel industry, but as commercial aviation is hit hard, the private jet industry is booming with inquiries., reports LunaJets."
"In the past two years or so, many Americans suddenly found themselves faced with hypertension, says Consumer Reports. For some 31 million, it wasn’t an abrupt surge in blood pressure that put them in that category. It was the result of a new definition of high blood pressure from the American Heart Association (AHA) and the American College of Cardiology (ACC) in 2017."