SalesFuel Today
OUR LATEST INSIGHTS FOR SALES, MARKETING AND LEADERSHIP
How much ad spending went to out-of-home formats last year? The Outdoor Advertising Association of America (OAAA) reports it was $9.46B. The 3.6% spending increase over the previous year marks one of the most significant OOH advertising trends. Marketers can optimize outcomes by understanding which target audiences are most likely to respond to OOH messaging, as reported by AudienceSCAN.
Looking to shorten your sales cycle? The secret to doing so may lie with sales content. B2B sellers face increasingly complex processes. This makes cycles take longer to complete, taking up sellers’ time and risking losing prospects along the way.
What percent of revenue will the average business spend on marketing this year? The latest CMO survey from Duke’s Fuqua School of Business says it will be 9%. Some verticals will spend more than others, as highlighted in our State of Media Sales survey. In addition, new complexities are leading businesses to outsource for expertise in digital marketing.
How many employees have left their position because they were dissatisfied with their sales manager? Our Voice of the Sales Rep survey shows that, for sales professionals, it’s 47%. It’s not always the sales manager who drives employees to the exits. And there are surprisingly easy fixes to improve the employee retention rate.
Are you sabotaging your own discovery questions during sales calls? Our Voice of the Sales Rep data reveals that 22% of reps admit that identifying buyer needs is a chief weakness. You may not realize that you are undermining one of the most important parts of the sales process.
Strategic pausing is a powerful communication soft skill. A simple six seconds can help you convert pressure into presence, turn negative phrasing into positive momentum, and create conversations that feel meaningful and actionable to buyers.
A sales leadership assessment is a structured evaluation. This evaluation is used to measure a person’s ability to effectively lead others and drive results in a sales department. These assessments compile data gathered through questionnaires, simulations, feedback, or testing.
You’ve heard the admonition: “If you think you can’t, you’re probably right.” How about Gerhard Gschwendtner’s statement that "A human has 60,000 thoughts per day and 80% of them are negative." The founder and CEO of Selling Power says an inspired mindset shift can help sales leaders overcome their negative self-talk.
SalesFuel, a leading provider of sales intelligence, marketing insights and training solutions, today announced the promotion of Adam Ambro to Director of Education and the hiring of Clark Wooley as Client Success Manager.
How many sales managers are optimistic about sales growth this year? 31%. That data point comes from SalesFuel’s Voice of the Sales Manager survey and reflects the opinion of nearly 300 sales managers across the U.S. At the same time, 24% of managers expect their department budget to increase significantly. This misalignment means sales managers will be acquired to accomplish more with less funding.
Are you using sales videos to engage and inform buyers? Sales videos can be powerful tools in getting a prospective client’s attention and influencing a sale. If you aren’t convinced that videos are worth the effort, SalesFuel’s research may change your mind.
How important are critical thinking skills when hiring a new sales professional? Our Voice of the Sales Rep survey shows only 37% rank critical thinking as a top characteristic. As they’re hiring new sales reps, managers can use the TeamTrait Sales Acumen assessment to find the best candidate. With the results, they’ll understand a candidate’s top sales skills, especially their critical thinking abilities.