We are going through a period of time that isn’t quite like anything we’ve experienced before. As Joanne Crossland writes for Insperity, we’re in the COVID-19 marathon, not the sprint.
"It’s easy to blame sniffling or sneezing on seasonal allergies. But such symptoms can also be caused by year-round triggers — such as mold, dust mites, or pet dander — rather than by seasonal pollens, (Allergies are the immune system’s reaction to something it mistakenly sees as dangerous.) says Consumer Reports. You may also be dealing with viral rhinitis (better known as a common cold) or another nonallergic form of rhinitis, which refers to inflammation and irritation of the nasal passages that typically results in runny nose and congestion."
Did a promising lead slip through your fingers and you’re not sure why? Ask yourself one question: Did I make a follow-up call?
"With Siri, Alexa and Google voice assistants, help is just a command or question away. The convenience with such technology should be appealing to consumers."
Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators." In this episode, we discuss: Tips on humanizing remote working in this environment and touchpoints to help humanity trump data; How to incentivize staff to change and lean into disruption; How to upgrade your mental operating system and inject more human touches into the work environment; The dangers of data vs. human stories and skills within the business; and Dealing with "The Turd on the Table."
Have you ever thought about how difficult the decision-making process is for your clients? Yes, your product or service could solve their present need to a T at a good price, but a handful of other companies also meet those qualifications. So, what makes you stand out as the obvious choice for your prospects?
"Functional and travel-focused products have been bright spots in the accessories industry over the past few years. According to The NPD Group, 2019 revealed an increased consumer emphasis on lightening their load as U.S. dollar sales of carry-on luggage grew 3% and sales of larger sized suitcases declined nearly as much."
In your new roles as sales manager, you may be tempted to steamroll changes through the department. You'll have better outcomes by going rogue.
"Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space, according to Nielsen."
The global economy, which had been roaring along for several years since the Great Recession ended, has slowed way down in the past few weeks. You’ll need to roll out new sales management tactics to rev up your sales team.