SalesFuel Today

Contract lifecycle management in an important skill that inspires a proactive approach to customer renewals and stronger business growth.

Everywhere you look, there are tips for using AI. But what about in sales? Using AI for sales prospecting can be a powerful way to connect with buyers who are most likely to benefit from your solution.

The labor market has changed significantly in the past 12 months. Employee turnover has dropped as people job-​hug. But the latest research shows that some employees continue to leave organizations. Businesses should understand what’s driving these departures and upgrade their employee retention strategy.

As you approach your SMB accounts and prospects to sell media space, do you have enough data to understand their business and how you can help them? Our research shows that business owners want to engage with sales reps who understand the business they are in and the challenges they face. Only with this understanding can you tap into small business optimism.

For sellers, the LinkedIn profile can be a powerful tool. Why? LinkedIn, the professional social network, doesn't just keep you in the know and connected to other professionals. It also presents a major opportunity to prospect and reach out to those leads you uncover.

Today’s prospecting tips and tricks lead with research, empathy, and relevant dialogue across the buyer’s preferred channels.

Nearly a quarter of sellers say that it’s getting harder to retain clients, according to SalesFuel’s recent research. The same number also report increased difficulty in upselling current clients.

Company leaders who plan to hire or promote an individual into a position that oversees the sales department have a unique opportunity. They can onboard an individual who will make a big difference in terms of achieving business goals.  As they make their decision, leaders should know that manager performance and engagement is dropping.  Hiring the right person can turn around that situation.

Being confident in sales is a competitive edge that can set reps apart and win over buyers. But it can’t be faked, and sellers often struggle with confidence, which can hurt credibility and trust.

The third quarter of the calendar year is usually strong for out-​of-​home advertising. Q3 2025 did not disappoint when it came to the best OOH ads. New data shows the strength of the format, especially digital OOH which now amounts to 35% of total spending on the format.

Communication in sales is one of the most essential skills to master for success. But sellers may not fully understand what makes communication effective.

Using AI for cold-​calling research is likely not on your radar…yet. While AI use among sellers is growing, it’s still not widely used.

Many sales managers believe that having top talent is the way to meet their department’s goals. Jon Levy, author of Team Intelligence: How Brilliant Leaders Unlock Collective Intelligence, says it’s more complicated. And our research indicates that the recipe for developing a successful sales team requires an optimal mix of ingredients and preparation.

B2B webinars can educate prospects about your product or service, build your authority on industry topics and nurture relationships. They can also lead to nowhere. Y

Several media spending analysts have come out with their final projections for the U.S. ad market. As the new year approaches, media sellers should consider these projections along with the opinion of media sales managers. That information was just released in the latest State of Media Sales survey. In addition, advertising themes will make a different in the new year.