cold calls
May 18, 2022

The topic of cold calls is a polarizing one: Some swear that cold calls are dead while others still rely on them to generate new business. SalesFuel research found that cold calls are definitely not dead. While buyers say email is the most preferred way to first reach them, phone calls come in a close second, according to our Voice of the Buyer study. 

hybrid selling
May 16, 2022

In today’s sales environment, hybrid selling has settled in as a common practice that will likely continue. This means that salespeople must be prepared to meet and work with prospects and clients wherever they may be. And as buyers and preferences evolve, sellers need to refine their hybrid selling techniques to strike a successful balance.

May 12, 2022

SalesFuel announces the launch of SalesCred®, the new, free self-​​discovery app for salespeople who need to build sales credibility with accounts and prospects. The app is now available in both the Apple App Store and in Google Play.  SalesCred fills a need for sales reps who want to improve their skills early in their careers and proven performers who want to sharpen their skills

past a gatekeeper
May 11, 2022

Getting past a gatekeeper can be a challenge for sellers, especially as businesses vary in their levels of organization. A gatekeeper can take many forms, from an administrative assistant to a mid-​level manager. Each person represents a roadblock to reaching decision-​makers, and sellers must effectively make it past these gatekeepers – or risk losing a potential sale.

introductory email
May 9, 2022

Email is the primary way buyers prefer to interact with salespeople, according to SalesFuel’s Voice of the Buyer survey. Despite this preference, it can be hard to get a response to sales emails, especially if it’s a cold email. SalesFuel's latest research reveals that 25% of sellers say getting calls and emails returned is harder compared to last year.

May 8, 2022

Lee Salz is CEO of Sales Architects, business consultant and an expert in sales differentiation. entitled Sell Different!, which presents all-​new sales differentiation strategies to outsmart, outmaneuver, and outsell the competition. In this episode, we discuss: how to identify your unique differentiators; analysis of touchpoints you have with prospects and current clients; how sales managers