Manage Smarter 116: Being Human > Data in Uncertain Times
Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators." In this episode, we discuss: Tips on humanizing remote working in this environment and touchpoints to help humanity trump data; How to incentivize staff to change and lean into disruption; How to upgrade your mental operating system and inject more human touches into the work environment; The dangers of data vs. human stories and skills within the business; and Dealing with "The Turd on the Table."
Is There a Clear Differentiator Between You and Your Competition?
Have you ever thought about how difficult the decision-making process is for your clients? Yes, your product or service could solve their present need to a T at a good price, but a handful of other companies also meet those qualifications. So, what makes you stand out as the obvious choice for your prospects?
Retailers to Promote Smaller Luggage Options to Travelers
"Functional and travel-focused products have been bright spots in the accessories industry over the past few years. According to The NPD Group, 2019 revealed an increased consumer emphasis on lightening their load as U.S. dollar sales of carry-on luggage grew 3% and sales of larger sized suitcases declined nearly as much."
Find Value in Going Rogue to Change Your Sales Department
In your new roles as sales manager, you may be tempted to steamroll changes through the department. You'll have better outcomes by going rogue.
Combating the "It's Too Expensive" Objection
“It’s too expensive.” This is probably one of the main roadblocks you encounter during your sales meetings. Is your product or service actually too expensive?
Restaurants to Promote Their Soft Drink-Inclusive Mixed Drinks
"Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space, according to Nielsen."
New Sales Management Tactics to Maintain Productivity
The global economy, which had been roaring along for several years since the Great Recession ended, has slowed way down in the past few weeks. You’ll need to roll out new sales management tactics to rev up your sales team.
Engage Customers During Chaos
You engage customers all the time. But now, it’s more important than ever. Because most of America is confined to their homes during the coronavirus outbreak, you are going to have to be especially proactive, and creative, when it comes to reaching out.
Private Jets to Promote Services During Coronavirus Outbreak
"The effects of Coronavirus are being felt across the travel industry, but as commercial aviation is hit hard, the private jet industry is booming with inquiries., reports LunaJets."
How to Recruit Top Gen Z Candidates
Have you fallen into the trap of believing that millennials and Gen Z job seekers are similar? That assumption would be a mistake when it’s time to recruit top Gen Z candidates.
Remote Meetings: How To Prepare For Sales Success
Remote meetings are predicted to continue being a common occurrence in the near future. And now, likely more than ever, salespeople need to quickly adapt and sell in the current circumstances.
Doctors to Promote Blood Pressure Management Services to Americans Ages 45+
"In the past two years or so, many Americans suddenly found themselves faced with hypertension, says Consumer Reports. For some 31 million, it wasn’t an abrupt surge in blood pressure that put them in that category. It was the result of a new definition of high blood pressure from the American Heart Association (AHA) and the American College of Cardiology (ACC) in 2017."
