Digital Badging

CERTIFICATION AND SOCIAL PROOF

About Digital Badges

SalesFuel is committed to improving your sales credibility by providing you with the tools necessary to achieve your professional goals. Validating your skills with a digital badge is a great way to share your abilities online using a process that is simple, trusted and easily verified in real time.

Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook, and Twitter. This digital image contains verified metadata from Credly that describes your qualifications and the process required to earn them.

Digital Badging FAQ

Question	Answer
How does my certification or achievement get displayed as a badge?	We have partnered with Credly's digital badge platform to translate the learning outcomes you’ve demonstrated into a badge. The technology Credly uses is based on the Open Badge Standards maintained by IMS Global. This enables you to manage, share and verify your competencies digitally.
What is an open badge?	Open badges are web-enabled versions of a credential, certification or learning outcome which can be verified in real-time, online.
What are the benefits of a badge?	Representing your skills as a badge gives you a way to share your abilities online in a way that is simple, trusted and can be easily verified in real time. Badges provide employers and peers concrete evidence of what you had to do to earn your credential and what you’re now capable of. Our digital badging partner, Credly, also offers labor market insights, based on your skills. You can search and apply for job opportunities right through the Credly platform.
Who is Credly?	Credly is an end-to-end solution for issuing and managing digital credentials. Credly works with credible organizations to provide digital credentials to individuals, worldwide.
How will I know if I’ve earned a badge?	You will receive an email notification from Credly (admin@credly.com) with instructions for claiming your badge and setting up your account.
Is there a fee to use Credly’s platform?	No. This is a service SalesFuel provides to our clients, at no cost.
What if I don’t want my badge to be public?	You can easily configure your privacy settings in Credly. You’re in complete control of the information about yourself that is made public.
What’s to keep someone else from copying my badge and using it?	While badges are simply digital image files, they are uniquely linked to data hosted on the Credly platform. This link to verified data makes them more reliable and secure than a paper-based certificate. It also eliminates the possibility of anyone claiming your credential and your associated identity.
Where and how can I share my badge through Credly’s platform?	We highly recommend you share your digital badges. You can share your badge directly from the Credly platform to your LinkedIn profile, Twitter and Facebook; over email; embedded in a website or in your email signature.
Can I export badges issued through Credly to other badge-storing platforms?	Yes, you can download your badge from the ShareBadge page. Your downloaded badge contains Open Badge Infrastructure (OBI) compliant metadata embedded into the image. This allows you to store your badge on other OBI-compliant badge sites, such as the Mozilla backpack.
Can I import badges issued from other platforms into Credly?	Not at this time.
What are labor market insights and how can I access them through Credly?	Labor market insights are pulled from live job requisitions. Based on your skills you can learn which employers are hiring, what job titles you might be qualified for, salary ranges and more. Search active job listings and even apply for them with just a few clicks through the Credly Platform. Access the labor market insights from your badge details page by clicking on Related Jobs, or by clicking on the skill tags assigned to your badge.
I have a question about the Credly platform not listed here. Where can I find support?	You can find answers to frequently asked questions here: support.credly.com

Badges for AdMall Users

Earned a digital credential or need to see if you qualify?
Click on our digital badges below.

Certified Local Marketing Expert

AdMall Certified Local Marketing Experts are able to leverage limited-time manufacturer promotions, identify local prospects to call on by brand, find available vendor co-op funds and build optimized category research to share with local advertisers. They can also generate a client needs analysis where appropriate.
Earning criteria for this digital badge →

Certified Automotive Marketing Expert

AdMall Certified Automotive Marketing Experts are able to leverage in-depth category research by brand including local market share, target demographics, consumer spending and target audience research for both brand shoppers and owners. They’re able to create new sales and cross-marketing opportunities using audience purchase intent data and lifestyle interests.
Earning criteria for this digital badge →

Certified Digital Marketing Expert

AdMall Certified Digital Marketing Experts are able to quickly assess each prospect’s digital presence including SEM and SEO, and determine the best digital marketing solutions to drive more traffic to their website using target audience research. With good discovery questions, they can shift a client’s budget from less effective advertising to solutions that deliver measurable ROI.
Earning criteria for this digital badge →

Certified Regional Marketing Expert

AdMall Certified Regional Marketing Experts are able to determine major/franchise account advertising budget cycles, top media used and total consumer spending by category for metro markets and DMAs. They’re able to leverage target audience research including advertising response by media type, competitive intelligence and purchase intent.
Earning criteria for this digital badge →

Certified Market Research Expert

AdMall Certified Market Research Experts are able to look beyond traditional demographics and leverage in-depth audience research including how each audience is different from typical consumers, their purchase intent and how to reach them with targeted advertising. They can set up localized market boundaries as an alternative to large DMAs and Metro Markets for use with local consumer spending and demographic data. These badge holders possess expertise far beyond what is required from local marketing experts.

Earning criteria for this digital badge →

Local Marketing Specialist

AdMall Certified Local Marketing Specialists have developed basic skills needed to prospect Local-Direct accounts in a media sales environment. Like local marketing experts, they are able to find seasonal opportunities by month, generate lead lists, leverage localized category research and identify co-op funding for advertisers.
Earning criteria for this digital badge →

Automotive Marketing Specialist

AdMall Certified Automotive Marketing Specialists have developed basic skills needed to prospect Automotive accounts in a media sales environment. They are able to identify new model sales opportunities, generate lead lists by brand and leverage automotive category research.
Earning criteria for this digital badge →

Digital Marketing Specialist

AdMall Certified Digital Marketing Specialists have developed basic skills needed to prospect for Digital accounts in a media sales environment. They are able to generate lead lists, analyze each advertiser’s overall digital presence and recommend advertising solutions based on target audience research.
Earning criteria for this digital badge →

Regional Marketing Specialist

AdMall Certified Regional Marketing Specialists have developed basic skills needed to prospect Major/Franchise account opportunities in a media sales environment. They are able to identify each account’s recent developments, market footprint, target audiences, top product categories and buying decision makers.
Earning criteria for this digital badge →

Market Research Specialist

AdMall Certified Market Research Specialists are able to find detailed category, automotive and major/franchise account research for each market selected. They provide target audience research and localized market data in a support role during the sales process.
Earning criteria for this digital badge →

AdMall Champion

The AdMall Champion digital badge is issued to those who have completed their specialist-level certification, demonstrated consistent use of AdMall to create advertising sales opportunities and advocated the benefits of AdMall usage with other sales team members.
Earning criteria for this digital badge →

AdMall Champion of the Year

AdMall Champion of the Year winners have completed their specialist-level certification, demonstrated consistent use of AdMall to create advertising sales opportunities and have submitted a top winning AdMall Success Story.
Earning criteria for this rare digital badge →

Sell Smarter Award Winner

Sell Smarter® Awards are presented quarterly to qualified media sellers who have shared a recent story of their sales success in generating new business or significantly growing an existing account. Entries are judged by members of the editorial team at Media Sales Today and representatives of AdMall.
More about this digital badge →