About Digital Badges

SalesFuel is committed to improving your sales credibility by providing you with the tools necessary to achieve your professional goals. Validating your skills with a digital badge is a great way to share your abilities online using a process that is simple, trusted and easily verified in real time.

Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook, and Twitter. This digital image contains verified metadata from Credly that describes your qualifications and the process required to earn them.  

Solutions Using Digital Badges

Badges for AdMall Users

Earned a digital credential or need to see if you qualify?
Click on our digital badges below.

AdMall Certified Local Marketing Expert - SalesFuel Digital BadgeAdMall Certified Local Marketing Experts are able to leverage limited-​time manufacturer promotions, identify local prospects to call on by brand, find available vendor co-​op funds and build optimized category research to share with local advertisers. They can also generate a client needs analysis where appropriate.
Earning criteria for this digital badge →

AdMall Certified Automotive Marketing Expert - SalesFuel Digital BadgeAdMall Certified Automotive Marketing Experts are able to leverage in-​depth category research by brand including local market share, target demographics, consumer spending and target audience research for both brand shoppers and owners. They’re able to create new sales and cross-​marketing opportunities using audience purchase intent data and lifestyle interests.
Earning criteria for this digital badge →

AdMall Certified Digital Marketing ExpertAdMall Certified Digital Marketing Experts are able to quickly assess each prospect’s digital presence including SEM and SEO, and determine the best digital marketing solutions to drive more traffic to their website using target audience research. With good discovery questions, they can shift a client’s budget from less effective advertising to solutions that deliver measurable ROI.
Earning criteria for this digital badge →

AdMall Certified Regional Marketing Expert - SalesFuel Digital BadgeAdMall Certified Regional Marketing Experts are able to determine major/​franchise account advertising budget cycles, top media used and total consumer spending by category for metro markets and DMAs. They’re able to leverage target audience research including advertising response by media type, competitive intelligence and purchase intent.
Earning criteria for this digital badge →

AdMall Certified Market Research ExpertAdMall Certified Market Research Experts are able to look beyond traditional demographics and leverage in-​depth audience research including how each audience is different from typical consumers, their purchase intent and how to reach them with targeted advertising. They can set up localized market boundaries as an alternative to large DMAs and Metro Markets for use with local consumer spending and demographic data. These badge holders possess expertise far beyond what is required from local marketing experts.

Earning criteria for this digital badge →

AdMall Certified Local Marketing Specialist - SalesFuel Digital BadgeAdMall Certified Local Marketing Specialists have developed basic skills needed to prospect Local-​Direct accounts in a media sales environment. Like local marketing experts, they are able to find seasonal opportunities by month, generate lead lists, leverage localized category research and identify co-​op funding for advertisers.
Earning criteria for this digital badge →

AdMall Certified Automotive Marketing Specialist - SalesFuel Digital BadgeAdMall Certified Automotive Marketing Specialists have developed basic skills needed to prospect Automotive accounts in a media sales environment. They are able to identify new model sales opportunities, generate lead lists by brand and leverage automotive category research.
Earning criteria for this digital badge →

AdMall Certified Digital Marketing Specialist - SalesFuel Digital BadgeAdMall Certified Digital Marketing Specialists have developed basic skills needed to prospect for Digital accounts in a media sales environment. They are able to generate lead lists, analyze each advertiser’s overall digital presence and recommend advertising solutions based on target audience research.
Earning criteria for this digital badge →

AdMall Certified Regional Marketing Specialist - SalesFuel Digital BadgeAdMall Certified Regional Marketing Specialists have developed basic skills needed to prospect Major/​Franchise account opportunities in a media sales environment. They are able to identify each account’s recent developments, market footprint, target audiences, top product categories and buying decision makers.
Earning criteria for this digital badge →

AdMall Certified Market Research Specialist - SalesFuel Digital BadgeAdMall Certified Market Research Specialists are able to find detailed category, automotive and major/​franchise account research for each market selected. They provide target audience research and localized market data in a support role during the sales process.
Earning criteria for this digital badge →

AdMall Champion - SalesFuel Digital BadgeThe AdMall Champion digital badge is issued to those who have completed their specialist-​level certification, demonstrated consistent use of AdMall to create advertising sales opportunities and advocated the benefits of AdMall usage with other sales team members.
Earning criteria for this digital badge →

AdMall Champion of the Year Award - SalesFuel Digital BadgeAdMall Champion of the Year winners have completed their specialist-​level certification, demonstrated consistent use of AdMall to create advertising sales opportunities and have submitted a top winning AdMall Success Story.
Earning criteria for this rare digital badge →

AdMall Sell Smarter Award Winner BadgeSell Smarter® Awards are presented quarterly to qualified media sellers who have shared a recent story of their sales success in generating new business or significantly growing an existing account. Entries are judged by members of the editorial team at Media Sales Today and representatives of AdMall.
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