Sales Enablement

Some kids have barely seen the end of the last school year. But that’s not stopping retailers from promoting their back-to-school deals. For many businesses, the BTS season is second only to the year-end holiday shopping season. And this year, financially strained consumers will be looking for the best deals. AudienceSCAN reports that around 49% of consumers are considered BTS shoppers. Here’s what you need to know about back-to-school shopping trends.

If there is a secret weapon in the world of B2B sales, it’s knowing the best sales questions to ask. And it’s not about seeking an overwhelming amount of data. It’s more like being a curious and attentive friend who genuinely wants to understand problems and needs.

Are your virtual selling tactics leaving prospects cold? Digital outreaches, like emails and LinkedIn messages, are now a normal part of the sales process. But that doesn’t mean they’re hitting the mark.

How will grocery store marketing change this year? Our State of Media Sales survey indicates that 8% of media sales managers are optimistic about increased revenue from food and beverages retailers. Another 33% are slightly optimistic. How can you sell more media to grocers?

A BDR in sales is most successful in a structured, research driven, collaborative and tightly aligned process with account executives through the sales pipeline.

When was the last time you took a critical look at your sales funnel? Many sellers think that their funnel is good enough. But they are struggling with closing sales in their expected time frame. This signals a breakdown in their funnel management and review process.