The 7 Types of Pre-​Call Intelligence Every B2B Seller Must Have

Sales and Marketing Management webinar pre-call intelligence research b2b

Sales is not just a numbers game, it's an intelligence game. B2B buyers expect sellers to know their business and consistently bring relevant ideas for improving it. Remarkably, HALF of U.S. salespeople don’t even look at the prospect’s website before making their first call. When salespeople take just a few minutes to do pre-​call preparation using this framework, they stand apart from their competition.

During this follow-​up webinar to Lee's November 2021 session on Sales Credibility, you will learn:

  • What buyers want from salespeople — with more findings from SalesFuel's 2021 Voice of the Buyer study
  • The seven things to research before approaching a B2B decision-maker
  • How to get buyers to share their contact information with you at the top of the funnel
  • How better preparation can improve your ability to cut through the clutter of emails and LinkedIn messages

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
SalesFuel Launches TeamTrait™ Cloud-​​based Assessment Tool to Hire Smarter, Optimize Teams and Retain Talent… — 21 hours ago
C. Lee Smith