Special Reports

A bad B2B sales hire doesn't just underperform — they drain resources, distort forecasts, and damage your brand. New SalesFuel research puts the average cost at $177,171. Download this free special report to understand every stage of the cost and get a proven framework for hiring smarter based on feedback from your peers.

What separates a good sales manager from the best one a rep has ever had? SalesFuel surveyed 800+ sales professionals to find out. Download this free special report sponsored by TeamTrait to discover the 6 data-​backed traits that define exceptional sales managers — and how to develop them on your team.

Uncover the hidden motivators, frustrations, and performance drivers of today’s sales teams. Who uses AI, who doesn't and how are they most likely to use it to improve numbers. Get the free Voice of the Sales Rep report — based on a recent survey of more than 800 salespeople in the U.S. — and learn how to better lead, coach, and retain top sellers.

AI is revolutionizing media sales — are you keeping up? Discover how top-​performing managers and reps across broadcast, digital, radio, print, and cable are using AI to boost efficiency, credibility, and revenue in this special report from AdMall®. Uncover real data, real challenges, and real success stories showing how today’s media sales teams are turning AI into their competitive edge.

Unlock the secrets of top-​performing sales professionals from the perspective of real customers! Download “The Best Salesperson I Ever Had” to discover the 7 essential traits buyers value most, actionable tips to elevate your sales game, and proven strategies for building trust and winning more deals. Perfect for salespeople and managers ready to stand out and succeed.

Leveraging AI can enhance your efficiency and reinforce your expertise with clients, colleagues and stakeholders. However, by its own admission, AI-​generated content may contain errors and often lacks the depth of insight your clients truly need. This e‑book cuts through the hype and cheerleading to provide executive leaders, as well as sales and marketing executives, with critical thinking guidelines to help you determine what is slop and what is actionable insight your clients actually need and value.

Go beyond demographics! Understanding your target audience goes beyond knowing who they are. It’s about uncovering why they think, act, and buy the way they do. This free special report from SalesFuel dives into the differences between demographics and psychographics, highlighting their unique roles in audience segmentation. Discover how combining these insights creates a comprehensive marketing strategy that drives results. Elevate your campaigns by truly understanding your customers. Download now!

There is a compelling link between leadership credibility and workforce motivation. If you want to know how you can achieve more by building credibility, trust and perception, then you need to download this free ebook by C. Lee Smith, This ebook, sponsored by sponsored by the SalesCred AI-​powered executive branding platform., reveals six key findings on how the things said (and left unsaid) by CEOs, sales managers, IT and HR hinder their ability to sell their ideas and build trust.

In B2B sales, the most successful business relationships rely on trust, and trust is built through honesty, transparency and credibility. But those three words are easy to fly past. In truth, says C. Lee Smith, CEO of SalesFuel and author of SalesCred: How Buyers Qualify Sellers, these traits are not given nearly enough attention by most sales teams. Smith is the cover story for this special edition of Sales & Marketing Management magazine focusing on sales credibility.

If you're concerned about employees possibly leaving your organization, you are not alone. 51% of CEOs say retaining talent is among their organization’s biggest challenges, according to Fortune magazine. This is second only to attracting and recruiting new talent.  This free report, sponsored by the TeamTrait workforce analytics platform for employee retention, delivers seven strategies for retaining your best employees based on the latest research and insight from industry experts. Use them for keeping your best talent away from unsolicited recruiters promising grass that is greener.

If you’re trying to sell to Generation Z buyers, new data shows they have a radically different mindset even from millennials and buyers overall, requiring businesses and sales professionals to adjust tactics to close the deal. This free report, sponsored by the SalesCred mobile app, delivers 40 quick, research-​based tips for selling to younger buyers – Gen Z and millennials – according to their reported preferences in SalesFuel's latest Voice of the Buyer study.

Filling open sales positions by recruiting quality talent from outside has always been a challenge, but even more so today. So why not turn your talent search inward – toward those who already believe in your company? After all, promoting from within can address two problems at once: hiring and retention. This free special report, sponsored by TeamTrait, reveals the tactics necessary to identify and recruit high-​potentials from within.